360 zoom in: Smart hardware will be free?

On the afternoon of July 22, the old week suddenly announced that it will be free 360 ​​smart hardware in the forum of “Finding Chinese Maker”. It will launch the world’s first free intelligent hardware in September, and the 360 ​​smart camera will join the night vision version and cloud service. As an Internet person, no matter which company's friends, it is very exciting to hear the old 360 free 360 ​​smart camera. The first one is because the big move of the old week is free. In the era of intelligent hardware, everyone has been expecting that this free of the old week can really be brought up. The second person who knows the smart hardware industry chain is not willing to promise free, because it is really expensive, if you can not effectively share the cost of intelligent hardware, it will be a mess. The old week did it, and the first batch of 1 million units will be put into the experiment.

360 zoom in: Smart hardware will be free?

This event will undoubtedly be a huge impact on the existing rules of the Internet world. Since the advent of the mobile era, the free model seems to have become less effective, because APP is mostly free. In the era of Internet of Things (IOT), intelligent hardware is theoretically feasible, but no one has the courage to become a pioneer, so it is farther and farther away from this era. Nowadays, the old week once again put the free model on it. The cusp of the cusp, the sub-super friends have calculated an account, if the cost of 360 smart cameras is 120 yuan, 1 million units is 120 million, these are simple cost calculations, not including logistics, production loss, operation, The cost of servers and loans. If the future is based on 360's 700 million users simple and rough calculation, just look at this smart hardware has a consumption of 84 billion, we can cheer for this behavior of the old week.

Even if the smart hardware is small, it is completely free, and it is also a huge number, not to mention the fact that Zichao ignores the cost of a large number, which is the cost of the server plus bandwidth. The cost of any video site has two parts, one is the cost of server plus bandwidth, and the other is the cost of film and television copyright. These two parts are actually very large. Left and right, the author is more and more curious about the old week's smart hardware free. After all, it is all white flowers, even if you are willful, and then have money, you must take every expense seriously, in fact, this week People are very frugal. The author then brainstormed for a moment, and listed some of the invisible big tricks that the author believes that this week's free big move may follow up for the friends to think about and discuss.

1 Sounds for the cool phone

Qikuo mobile phone is a mobile phone that has been developed by Laozhou. It is also a mobile phone that many people are very much looking forward to. At the very least, it is shouldering the persistence and feelings of the old week. As time approaches, the VIP-class mobile phone products require some exciting information to pave the way for their appearance. Popularity must have high information. Undoubtedly, intelligent hardware free is the inevitable heavyweight information. It is possible that 360 smart cameras will have more product-level interactions with Qikuo mobile phones in the future, which is also imaginative. After all, the application of video scenes also dominates the mobile era. 360's water droplets and pepper two video products, one is detection security, one is live video, but all belong to the mass-produced video content, belonging to the crowdsourcing category, so there will be many interesting scenes. These can provide warm-up for the appearance of Qikuo mobile phone, and even reduce the future promotion and promotion expenses of Qikuo mobile phone.

2 One drop in the end so that friends can't help

Smart hardware products do not make money by LeTV mobile phone to open a precedent, Zichao has been thinking if the old week is not making money, then Qiqi cool mobile phone out at least not too much stimulation, if it is free and will pay too much. This time, the old week is free of 360 smart hardware, the cost is big, and there is no cost of free mobile phones, so this is also an arrow and more carvings. First, through the product matrix of 360 intelligent hardware to achieve a part of the product free of charge, the people will be very accustomed to the 360 ​​products are very profitable, so that users have a very deep emotional link to 360. Second, the intelligent hardware is free to fall to the end, so that other friends can have no story on the price, especially the price/performance ratio of Xiaomi. Once it is free, the price/performance ratio will collapse. Even if the millet is reduced to free, it still makes users feel that because 360 ​​is free, Xiaomi will be free. Third, knocking on the mountain and shaking the tiger, warned that companies that want to enter the smart hardware, you have to calculate the cost and then come in, anyway, my 360 is a seven-injury box, you as a businessman into the smart hardware will be settled.

3 cut into the smart home security entrance

The smart home is in the early stage of the blowout, and it is cut into 360 smart cameras to better capture the safe entrance. where did all the time go? The young people of Beishangguang now need “water droplets” to better care for their families and better interact with their families. The 360 ​​smart camera itself is a strong need, and the strong need to produce a strong entrance. It’s a very cost-effective way to seize the safe entrance to the commanding heights of smart homes when the big giants haven’t entered or haven’t reflected them yet. People are circled, are they still not making money? This is the free big move that Zhou Hongyi is best at. The wool is on the dog and there is always a paycheck. "Positioning" theory is the fastest speed to let their products occupy the user's mind. If the "small water droplets" camera has a good reputation, as a smart home, the amount of free is large, which will inevitably produce a positioning effect, allowing users to use smart homes and The security anti-theft field has more trust in 360.

4 cut into the mobile video business

A few times ago, I used a few 360 smart camera "small water droplets". On the APP of the small water droplets, there is a public camera channel with various public video content, a show, and a small conference. There are also 24 hours to monitor the camera content of your own little turtle. These contents are varied, and the most commercial value of Zichao should be online one-on-one education and online e-commerce. The advantage of online education is that it is convenient to teach and teach at any time through the mobile phone, and it is very convenient. This can generate value, and naturally it will generate transactions. The essence of online education is online service, so it can also be regarded as online selling service. It is also a kind of e-commerce. Regardless of WeChat's micro-business or Taobao's business, or local real-life business, visualization can increase trust and credit, such as online manual e-commerce, many buyers will see that the goods they buy are handmade by the seller. Therefore, it has increased the sense of participation and realism. When the seller broadcasts himself through the "small water droplets" camera, it also changes the direction to promote the self, and the buyer's purchase of goods will also increase the buyer's sense of accomplishment. These two types of e-commerce are very valuable in the era of mobile Internet. Whether it is WeChat's micro-business or Alibaba's e-commerce, it needs to further upgrade its visual integrity system. The 360 ​​smart camera really has this meaning.

5 paving the way for internet finance

The e-commerce that follows the above continues to say that when there is e-commerce, the payment system will be launched. The 360 ​​payment system will be recycled not only the e-commerce system of intelligent hardware, but also a visual e-commerce system and a pair. An online education service e-commerce system. Through 360's e-commerce scene, let 360's payment system begin to flow, and it will also generate users' idle funds pool. 360 Internet financial products just released will be useful, although Zichao said a little around, but old Zhou is a very daring product manager, I believe that this series of product strategic layout has long been in the planning of the old week. I remember that there were a lot of old-fashioned articles in the past, and Zichao was very disdainful about those articles. After all, Lao Zhou is a very good hunter. He not only has super fighting power, but also Independent thinking and analytical skills, more importantly, Lao Zhou is a patient hunter and occasionally takes the initiative. As the king, even under the most passive conditions, it will still accurately judge the situation and adjust your best offensive timing. 360 just entered Internet finance, and the small partners in this field rushed two steps, or they would add another block.

In fact, the free play is just beginning, let us look forward to the strategic layout of Lao Zhou.

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