Customizing the new mode of the private cinema "micro cinema" (1)

[Home Theater Network HDAV.com.cn] In recent years, a new model of custom-made private cinema "micro-camera" has appeared in people's sights and formed a constantly warming market environment. In view of the hot phenomenon in the current micro-shadow market, we have gained in-depth understanding of the rise of micro-cameras, the current state of the industry, industry-related technologies and products, terminal application solutions, market opportunities and risks, and share with you.

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First of all, let's first understand, what is a micro theater?

As the name implies, the Micro Theater is a miniature theater. The small theater, also known as the “Private Photo Bar”, is a new model for customizing private theaters. Its features are concentrated in a “micro” word, which is composed of multiple small rooms. The small scale is 4-6 private rooms, and the large scale can reach 50-100. The interior space of these custom private cinema rooms is not large, and can only accommodate 2-5 viewers, up to 10, while the projection screen installed in the cinema room is about 100-150 inches. The viewing distance is only in the distance. About 4 meters, compared to the screen in the cinema, although the physical size is much larger, but the viewing distance is farther, it is more important than the image viewed in most places in the cinema. Improvement.

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Secondly, what is the effect of the cinema experience?

If you measure from the perspective of viewing effects, going to the cinema to watch movies is not fair to every viewer. Only a few central areas can experience the advantages of cinema large screen plus surround Sound System, around and behind. Most of the effects of the location are not ideal, so many audio and video enthusiasts must book tickets in advance to choose a good location. But what about the audience who can't choose a good location? There is no way to watch the movie on the spot, but it is difficult to get the effect of the return price. This situation does not happen in the cinema. A well-designed micro-shadow theater will inevitably feel the same excellent picture and sound in all positions, as long as you enter the scene, you can feel very good results. On the other hand, in this custom private theater, you will get a more free viewing experience without being limited by location. Of course, in terms of privacy, not to mention, even if you analyze the various plots in the movie in the cinema, comment on the tacit understanding between the actors and even the performance level, no one will complain to you.

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In addition, the advantage of the cinema in comparison to the cinema is that it allows viewers to choose to watch a variety of different types of movies, rather than being affected by the schedule of a movie theater, only a few movies can be watched. In the cinema, you are like going back to the past, watching some good movies that you missed in the past, and you can control the time of watching at will, when you want to watch it, when you want to watch it, you don’t have to wait for a showtime outside the door. At the end, and I feel that the movie is not good-looking, I can switch directly to another movie, and the degree of freedom is quite high.

So, how did the micro cinema rise? We can analyze it from several angles:

First, the home theater technology innovation and commercial operation, the formation of a new business form of micro cinema

As custom private theaters continue to absorb advanced technology in professional cinemas, such as projection systems evolved into 4K projections with 2.35:1 sound-transparent screens, surround sound systems upgraded to immersive 3D sound systems, and seats are more comfortable And the realistic dynamic sofa, the signal source has reached the level of cinema synchronization, and even added the intelligent central control system that the cinema does not necessarily have, making the effect of the high-end Home Theater System beyond the ordinary cinema, very close to the film review. The level of the room. In the past two or three years, some people have commercialized this high-standard customized private theater, which has created a commercial cinema model outside the professional cinema. This is the micro-cinema. The Micro Theater fully absorbs the advantages of small and sophisticated home theater, and is very suitable for families, couples or friends to enjoy the fun of movies without worrying about interference from other people or affecting other audiences.

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Many people may have this question: Why does the micro-shadow show only after the maturity of the home theater, rather than accompanying a professional cinema? I am afraid to start from the beginning. Large professional cinemas are basically set up with hundreds of seats, and are watched according to different movie sessions. The audience can't watch the movie they want to watch as they like, and they must watch the movie being released according to a certain period of time. Such a viewing environment can certainly obtain a larger size, but it is easily interfered by the surrounding audience. Later, a new model of small commercial cinema gradually appeared. The number of viewers was around 50. It has been around for a while in the 1990s, and the actual mode of operation can be viewed in a fixed number of times, as in a large cinema. You can also choose to have a private room and watch the movie you want to watch. This model is very close to the popular micro-shadow theater, which can be said to be the prototype of the micro-shadow theater. However, at the time, the implementation of such a package was not acceptable to the general public, and it was subject to the fact that the projection equipment and surround sound effects were far less than the large cinemas, and many of the source of the program were still at the level of the videotape. Therefore, it did not arise from the trend. Then came the birth of high-definition digital projection technology and 5.1 surround sound system, which led to the emergence of home theater, making the projection system and Speaker System prices more and more popular, plus more and more types of film sources, even if looking for cinema synchronization. Movies are not an impossible task. Under such mature conditions, the cinema was born.

Second, the individualized tendency of audience demand is the fundamental driving force for the fascination of the cinema

The enthusiasm of the younger generation for watching movies is increasing, and the micro-shadow theater can give them more privacy, without the interference of others, and with various peripheral entertainment and catering services, making the cinema has become a young generation. Video viewing enthusiasts love the way to watch.

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Limited by today's residential environment, not every audio-visual enthusiast has the opportunity to create their own audio-visual space. Customizing a private theater is a luxury for many people who like to watch movies, and the emergence of a new model of micro-camera makes everyone feel the charm of home theater. Customized private cinemas are superior to cinemas in that they can watch movies as they wish, regardless of time or place. Building a home theater audio-visual room is by no means a simple matter. In addition to the first condition, there must be such a space in your home for you to place the projection and surround sound system. You also need to consider the problems of shading, room acoustics, and speaker placement. In the past, the home theater custom installation mode has not appeared before. I am afraid that it is really a very difficult thing to go to the angiography. Therefore, after the birth of the micro-shadow theater, many audio-visual enthusiasts have come to the cinema to find the charm brought by the home theater. In the cinema, you don't have to worry about how to build a home theater. All you have to do is watch a movie or concert you like and feel the joy of being alone. .

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By definition, home theater is your permanent audiovisual space, and micro cinema is your temporary audiovisual space. The advantage of MEMS for viewers lies in its vast array of film and television resources. Now the film and television resources in the cinema are very rich, and there are even many that can be synchronized with the cinema. You can enjoy the latest movies that are synchronized with the world. The source is indeed very attractive.

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The difference between micro cinema and network microfilm platform

Generally speaking, we refer to the micro-camera as a new media playback platform dedicated to playing micro-movies on some video websites. Although these two kinds of "micro-cameras" are very likely to be combined in the future, especially after more and more excellent micro-movies come out, they still have essential differences. In fact, micro-movie is also a very popular film and television theme recently. The work first appeared in 2010, mainly refers to film and television works with shorter duration but similar production methods, and the channels of broadcasting are often not in professional cinemas, but in new media on the Internet. Play on the platform, you can play it directly through the network. In recent years, the works have become more and more outstanding, and many works have been star-studded, and have also received support from many TV and film production companies. In theory, since the network is the main way to play micro-movies, it is only necessary to add network functions to the micro-shadow, so that the source devices can be connected to the Internet, and the micro-movies with different themes and rich contents can be played. And compared to watching with a mobile phone or TV, the large-screen audio and video effects are quite advantageous, and I look forward to seeing the combination of the two in the future. More fresh and fun home theater information, please pay attention to home theater network http:// (WeChat: cnhifi), the country's most influential home theater audio player interactive media website.

Note: This article is transferred from Solan. The article is an independent view of the author and does not represent the position of the home theater network.

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