Green semiconductor lighting leads LED stores

“At present, the common problem in the industry is that the concept is simple: As long as the market has orders, what lighting products do. It seems that when the market breaks out, the LED lighting industry will be wiped out. It is precisely because of this greed for perfection, lack of clear positioning practices. Most companies are faced with scattered, continuous, and bulk orders with few orders.” Chen Baodong pointed to the industry’s shortcomings. “In the LED market, the industry's 'ten thousand oils' is not. The sticks are not OK. Only with a clear positioning can we gain a foot in the market segment.”

In fact, the market segments are gradually becoming the consensus of the people in the industry. Hanyuan Lighting is positioned in the e-commerce market and has become the first brand of LED lighting sales. When Mao Shuo Power Co., Ltd. was first positioned in the LED market, it was positioned as a high-power LED power source and gained a number of stable large customers, becoming the first LED driver power source. Yajiang Lighting is positioned in the field of stage lighting and has become a leading brand in this segment.

It is to see the value of market segments, in 2009, Chen Baodong re-adjusted the company, from the original groping, to focus on surprise, locked LED office panel light market. Precise positioning makes green lighting products quickly recognized by the market. In recent years, green lighting sales have achieved 100% annual growth, from 25 million yuan in 2009 to 100 million yuan in 2011, and won in foreign markets. A number of stable large customers. "Chen Baodong said.

At present, green lighting is the largest LED panel light manufacturing enterprise in China, and is the main standard maker of LED flat panel light in China. According to the statistics of China's LED interior lighting export competitiveness in the first half of 2012, the research and sales of green lighting panel lamps ranks first in the country. The Russian Museum of the Shanghai World Expo, the Xidan Office Building of the State Grid Corporation of China, and the largest investment project in Shenzhen since the establishment of the city—Huaxing Optoelectronics Project all use green lighting products.

Two-wheel drive: to seize the market opportunities for clothing lighting LED lighting is divided into commercial lighting, home lighting, outdoor lighting, lighting and lighting. Commercial lighting is generally divided into office, food, clothing, supermarkets, hotels and other lighting. Each area has different requirements for the luminous efficacy, color temperature, and color rendering index of LED lighting products.

In 2015, the output value of global LED lighting will reach 150 billion yuan, of which commercial lighting accounts for 50%, which is about 75 billion yuan. Chen Baodong said that in this 75 billion yuan market, clothing lighting accounted for 60% of the share, while office lighting accounted for about 20%. Whoever seized the opportunity of the two major markets of clothing lighting and office lighting, also established his position in the LED lighting market.

“At present, the light from the metal halide lamp will make the clothes discolored due to high temperature, and the human eye is not very comfortable. Especially for high-end clothing stores, professional lighting is required to create an experience environment.” Chen Baodong said that due to the current clothing lighting The market segmentation trend is not obvious. This is undoubtedly an opportunity for green lighting that focuses on developing this market. It is based on this analysis that after the status of the “big boss” in the field of flat-panel lamps has been firmly established, green lighting is once again focused on clothing lighting.

“The company’s next focus will be on building branded clothing lighting and tapping into the domestic market as well as overseas emerging markets and development channels.” Chen Baodong said that at present, Green Lighting has formed two major brands: First, “green lighting” for office lighting. The brand, mainly for flat light products; First, for clothing lighting, "Hi hundred years" brand, established in September 2011.

With 37 national patents for R&D genes, Xibain has developed corresponding lighting products for the apparel market environment. The color index of the color of the gallbladder can reach 80Ra, and the spotlight can be more than 80Ra, which makes the light look softer and increase the aesthetic appearance of the costume. "Now for LED lighting in the field of clothing, our price is lower than that of metal halide lamps." Chen Baodong said that due to the two-wheel drive of the "green lighting" and "hi hundred years" two brands, when the price falls, Market opportunities have been steadily shaking hands.

Channels to win: Leading the era of LED stores According to industry insiders, they have to go to store, must cross a single product line, high prices, shortage of professionals, lack of brand, product positioning is not clear and so a few big bang. Because of this, although there are currently several thousand LED lighting fixture manufacturers in the country, in the market terminal, there are only a few businesses specializing in LED product management, and LED franchise is still difficult to form a climate in the market.

In spite of this, LED lighting products are inseparable from specialty stores in terms of sales volume increase, brand image creation, consumer attraction, corporate culture promotion, product display, and promotion.

In the industry tangled with the issue of LED open stores can not be entangled, the pace of green lighting stores has quietly opened. At present, the company has established four LED apparel stores in Beijing, Chengdu, Hangzhou, and Urumqi, and has been approved by dealers.

Chen Baodong said that in 2013, Green Lighting will conduct a second round of financing, mainly focusing on the expansion of sales channels, including the construction of specialty stores, decoration of stores for dealers, and image display. Chen Baodong plans to establish 100 LED stores (agents) throughout the country in 2013.

In the field of office lighting, green lighting has also developed a number of overseas distributors. This year, it will promote channels for emerging markets and domestic markets. "The LED panel light is mainly aimed at overseas markets and occupies 60% of the company's sales. It ranked first in the country for four consecutive years in the export of LED panel lights." Chen Baodong said that in 2013, the company will also focus on developing countries such as Russia and India. LED lighting market.

In the coming years, with the development of the commercial economy and the start of the office lighting market, green lighting will usher in a new round of peak growth. According to the investor's plan, green lighting should reach 100% growth every year. Chen Baodong said that in recent years the company has completed its goals, and this year, with the successful laying of the channel, it is estimated that LED lighting sales will reach 200 million yuan.