Help smart hardware to succeed, Jingdong JD+ ecosystem to play like this
Smart wearable devices, innovative smart hardware, smart healthcare, smart homes, smart cars, etc. are changing the scenes of human life, and an era of universal connectivity is coming.
With the emergence of intelligent hardware products, product categories are too concentrated, a large number of products belong to the long tail category, products from different manufacturers and different protocols can not be interconnected, or multiple apps need to control different intelligent hardware products. The use of intelligent hardware is cumbersome. At the same time, in the entire industry, a large number of enterprises have lack of resources for product R&D funding environment, design and supply chain, and marketing channels. In fact, in today's seemingly prosperous market, there are many problems hidden.
Cheng Liming, Director of Jingdong Intelligent Supply Chain
Jingdong Intelligent believes that how to achieve interoperability between devices and open up barriers between products, and secondly, how to integrate the needs and potentials of various types, large quantities and different types of smart startups in the industry will be the development of intelligent hardware industry. The trend.
On the morning of December 4th, 2015, the 2nd IOT Conference Summit held by Huaqiang Jufeng's Electronic Enthusiasts Network was held in Shenzhen Nanshan District Software Industry Base. Mr. Cheng Liming, the director of Jingdong Intelligent Supply Chain, brought “homeopathyâ€. In the speech of "Dancing in the Wind", he said that Jingdong focused on the connection strategy, that is, connecting people and equipment, equipment and equipment through Jingdong Weilian. Therefore, the connection between the B terminal and the C terminal is realized through the JD+ ecology and the Jingdong microlink.
Focusing on the Jingdong JD+ open ecosystem, we will build six core capabilities of capital, market, design, supply chain, data and incubation. JD+ Ecology helps to develop smart hardware through productization of core capabilities. Core competence branding, such as Jingdong JD+ open incubator focusing on intelligent hardware incubation, smart hardware new product launch platform Jingdong JD+ first launch, hardware mass production program expert Jingdong JD+ supply chain.
Speaking of Jingdong JD+ supply chain, in the afternoon, Jingdong Intelligent Senior Manager Wei Xiang IOT Conference Sub-Forum Intelligent Hardware Sports Forum, sharing with the innovation of intelligent hardware ecosystem, let everyone know the real supply chain.
Jingdong Intelligent Senior Manager Wei Xiang
The real supply chain in his eyes is this:
1. The supply chain involves the entire process from raw materials to users, and different stages and front-end links need to be closely coordinated.
2. The supply chain needs to be implemented by multiple professional roles, with fine division of labor and high professional requirements.
3. The supply chain needs to comprehensively consider various needs and balance between different constraints.
Focusing on what is happening in the smart hardware supply chain is critical for smart hardware startups. In fact, in the smart hardware startup, the pits of the supply chain are included in resources, costs, delivery, and cash flow. Hardware startup teams have low demand, small capital, and low cost. Hardware manufacturers have high thresholds, small delivery orders, and high costs. Just as the JD+ supply chain of Jingdong as a hardware production plan expert to help you solve these problems.
At the same time, “Jingdong Weilian App†breaks through the gap between intelligent hardware products, realizes cross-brand, cross-platform and multiple intelligent devices to connect and control, forming a scene service. At present, Jingdong Weilian has more than 42 smart products, and has more than 1,000 products being connected, covering a variety of intelligent hardware such as household appliances, household appliances, kitchen appliances, hardware home improvement, wearable devices, and vehicle equipment.
Jingdong Weilian will open up different products and brands on the B side, providing C-end users with a broader intelligent life imagination and use space, maintaining and enhancing the user's stickiness to the Jingdong brand. JD+ Ecology is Jingdong Intelligent for its B-side. The long-term layout of sustainable development. Jingdong Intelligent will create a JD+ open ecosystem for the B-end, and realize the interactive experience of the C-side through the micro-connection to bring the intelligent life to the consumers.
The goal and direction of Jingdong Intelligent Platform will be to "find the market positioning, clarify the user's needs and delineate the target users. With the support of Jingdong Technology, we will form a more accurate user image based on the analysis of the data of the massive users, assisting in the accurate completion. Product positioning, catching users' pain points, locking target users, and pushing smart hardware products to success.
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