How to win the chaos in the LED lighting market in 2015
In 2014, the LED lighting market was very hot, and even more fire was the giant lighting companies. Philips split, Osram layoffs, Samsung focus on semiconductor devices, NVC disputes, the market is "chaotic", the industry is more "chaotic." In 2015, how to win the chaos in the LED lighting market has become the key to the future.
Authorities predict that LED lighting will usher in a three-year high growth rate. In the past three years, the pattern of LED lighting industry will gradually be established, and the industry reshuffle will become more and more obvious. On the downstream application side, only companies that occupy the channel advantage and are competitive can survive.
LED lighting market full-blown four-tier cities incremental sales channel <br> <br> According to authoritative survey data show that the first half of 2014, China's domestic market entities reseller channel LED lighting products sales growth rate of about 27.8%. In the second half of the year, the growth of LED lighting products has slowed down due to the slowdown in national economic growth and the shrinking of real estate. In the first three quarters, the growth rate of the domestic market entity dealer channel was about 25.5%, which was still much higher than that of other industries. According to the National Bureau of Statistics, the average growth rate of China's GDP in Q3 2014 was 7.3%.
From the market level and channels, in the first half of 2014, the second-tier market (mainly refers to the second-tier cities) broke out obviously, the penetration rate increased by 15.5 percentage points, and its sales increased by about 30% compared with the same period of last year. In the third quarter, the performance of the third- and fourth-tier markets was outstanding and became a bright spot. According to statistics, as of August 2014, sales in the third- and fourth-tier markets increased by about 26% compared with the same period of last year, and its growth contributed more than 40% to the overall market growth.
Terminal market competition form emerging brand impact of the traditional brand <br> <br> In addition, survey data show that the initial formation of LED lighting products terminal market brand competition in China. In the first three quarters of 2014, the market share of the TOP3 brand in physical channel distributors was approximately 22.1%, a decrease of 18.4% from 2013, and the brand concentration of the LED lighting market was significantly reduced.
From the perspective of market competition, traditional lighting brands still have certain advantages due to their accumulated resources for many years. Among the top 20 brands in the sales ranking, traditional brands such as Op, Philips and Sanxiong Aurora still occupy 15 seats, and the other 5 seats are Mu Linsen. Emerging brands such as Yiguang, Qinshang and Teyoushi seized. From the perspective of growth rate, the growth rate of emerging brands is much higher than that of traditional lighting brands. Mulinsen and Yiguang are the two brands with the fastest expansion. At the same time, from the perspective of single products, emerging brands began to attack traditional strong brands, and some brands have obvious competitiveness.
Lin Jilin, general manager of Mulinsen Lighting, said that in 2015, Mulinsen continued to expand in the packaging field, while the downstream market should continue to deepen the channel strategy, sinking the third- and fourth-tier cities, and strive to become a household name LED lighting brand.
Authorities predict that LED lighting will usher in a three-year high growth rate. In the past three years, the pattern of LED lighting industry will gradually be established, and the industry reshuffle will become more and more obvious. On the downstream application side, only companies that occupy the channel advantage and are competitive can survive.
LED lighting market full-blown four-tier cities incremental sales channel <br> <br> According to authoritative survey data show that the first half of 2014, China's domestic market entities reseller channel LED lighting products sales growth rate of about 27.8%. In the second half of the year, the growth of LED lighting products has slowed down due to the slowdown in national economic growth and the shrinking of real estate. In the first three quarters, the growth rate of the domestic market entity dealer channel was about 25.5%, which was still much higher than that of other industries. According to the National Bureau of Statistics, the average growth rate of China's GDP in Q3 2014 was 7.3%.
From the market level and channels, in the first half of 2014, the second-tier market (mainly refers to the second-tier cities) broke out obviously, the penetration rate increased by 15.5 percentage points, and its sales increased by about 30% compared with the same period of last year. In the third quarter, the performance of the third- and fourth-tier markets was outstanding and became a bright spot. According to statistics, as of August 2014, sales in the third- and fourth-tier markets increased by about 26% compared with the same period of last year, and its growth contributed more than 40% to the overall market growth.
Terminal market competition form emerging brand impact of the traditional brand <br> <br> In addition, survey data show that the initial formation of LED lighting products terminal market brand competition in China. In the first three quarters of 2014, the market share of the TOP3 brand in physical channel distributors was approximately 22.1%, a decrease of 18.4% from 2013, and the brand concentration of the LED lighting market was significantly reduced.
From the perspective of market competition, traditional lighting brands still have certain advantages due to their accumulated resources for many years. Among the top 20 brands in the sales ranking, traditional brands such as Op, Philips and Sanxiong Aurora still occupy 15 seats, and the other 5 seats are Mu Linsen. Emerging brands such as Yiguang, Qinshang and Teyoushi seized. From the perspective of growth rate, the growth rate of emerging brands is much higher than that of traditional lighting brands. Mulinsen and Yiguang are the two brands with the fastest expansion. At the same time, from the perspective of single products, emerging brands began to attack traditional strong brands, and some brands have obvious competitiveness.
Lin Jilin, general manager of Mulinsen Lighting, said that in 2015, Mulinsen continued to expand in the packaging field, while the downstream market should continue to deepen the channel strategy, sinking the third- and fourth-tier cities, and strive to become a household name LED lighting brand.
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