Kitchen appliance companies to postpone the pace of the Internet

In the tide of traditional household appliance companies rushing to the Internet, kitchen power companies did not seem to be eager to embrace. In the 2014 strategic plan issued by multiple kitchen and bathroom companies, the “Internet” did not become a selling point. With the steady growth of the kitchen appliance market, high-end kitchen appliances with high profit value have become the focus of major companies. For consumers, it is better to use the concept of an Internet hood instead of product experience.

Kitchen appliance companies suspended the pace of the Internet After home appliance giants such as TCL, Konka, Midea and others shouted out the slogan of the Internet transition, a large number of home appliance companies went on the road to the Internet, but at the 2014 new product launches of many traditional kitchen and electric companies, This concept has not become mainstream. A few days ago, Fangtai Electric released a new generation of European-style hood products "Cloud Cube", claiming to be "a smokeless smoke effect never seen before" to create a new standard for European-style machine fumes. In the new product launches of the kitchen electric companies, such as the owner’s electrical appliances, they were only launching new products. There were few Internet names.

Fang Tai related responsible person said that Fang is also actively engaged in product transformation and upgrading, but also learning the spirit of the Internet, this spirit is more of a change in the organization of internal thinking management, not simply the product in the name of the Internet, so do not need to be Urgently transforming the Internet. Liang Guoqing, an analyst in the home appliance industry, agrees that consumers are more concerned with the kitchen appliance products such as hoods than the product functions themselves. There are no more concepts and tips than the product experience. Industry development should return to consumer demand.

High-end kitchen appliance market in the layout of enterprises In addition to delaying the pace of the Internet, the kitchen and electric power industry is also facing the overall decline in market profits, the growth of a stable space. In the face of challenges, in recent years, the kitchen giants have targeted the high-end kitchen and electric appliances market. According to data from Zhongkang, taking the example of high-end range hoods, the overall market growth rate in 2013 was 19.04% compared to the same period of last year. The high-end industry is becoming more and more obvious, and the proportion of hoods over 3,500 yuan has continuously increased in all levels of the market. Higher-priced kitchen appliances often have higher profits than low-end products. At the China Gas Appliance Industry Development Summit Forum held recently, Vantage shares frankly that the current high-end gas appliances account for only 60% of the major household consumer goods purchases, and there is still much room for expansion, which is bound to become the market leader in the future. By.

In addition, the market demand for high-end products is also quite strong. According to the analysis of home power grids, from the beginning of last year, a wave of high-endization has enabled the Chinese kitchen power market to usher in a polarization trend: On the one hand, the market for medium and low-end products is seriously saturated, and oversupply has forced a large number of small and medium-sized kitchen and electric power companies to become obsolete. Stopped production or restructuring, while on the one hand, the supply of high-end products is in short supply.

It can be clearly seen that the future high-end market pattern of kitchen appliances will become clearer. Fang Taidian stated that in the future, it will ensure that 5% of the sales revenue will be invested in technology research and development and continue to expand the layout of high-end industries. As consumers hope, instead of using the concept of Internet hoods, it is better to maximize the experience of products.