Konka leads LED TV low price storm

At the end of this week, the Chengdu Branch of Konka Group will join hands with more than 200 dealers from the jurisdiction to hold a new LED launch event in Happy Valley of OCT, witnessing the happy moment of LED's upcoming blowout and bringing joy to a climax. Before all of this started, the reporter interviewed Li Quanfei, general manager of the Chengdu branch of Konka Group.

Activity: large cost and large scale

In introducing the activities of Konka and Happy Valley again, Mr. Li Quanfei described it as “big production, large cost and large scale”. He said that this time in the Happy Valley dealer conference, high-profile promotion is the largest ever. This time, we will join hands with various industries and invite the general public to go to the Konka new LED92 series that has just been listed on Happy Valley Tasting. Through the accumulation of the previous, this time is a large-volume listing, will be the first to break the industry's lowest price, 32-inch LED new products can be owned less than 3,900 yuan, can be described as a large cost investment. Tasting can be booked on site, as long as you book any one, you can get a 30 yuan Happy Valley ticket vouchers, and book your order to send Happy Valley tickets. "We believe that happiness can come from both a visual experience and a physical experience. The combination of Konka and Happy Valley will bring a happy double experience to consumers, that is, the thrilling atmosphere of Happy Valley. The wonderful pictures of Konka TV together create a beautiful paradise.” Konka Li said. When I said this, I felt that Li was like a director talking about his work. Not only was the scene grand, but he also wanted to bring the visual peak effect.

Market: Attacking the LED market at full speed

As early as a few years ago, local flat-panel enterprises have begun to infiltrate upstream, layout module production, and the upgrade wave of LED flat-panel TVs, which coincides with the release of production capacity, will bring opportunities for local brands such as Konka. “Kangshan invested 900 million Kunshan LCD module factory into production. After completion, the module production capacity can reach 7.2 million pieces per year, and the whole machine capacity can reach 3.6 million units per year, which will become the largest LCD module production base in China. It is reported that the Kunshan Module Factory, which is wholly-owned by Konka, will be mainly used for R&D and production of LED backlight modules.

In order to take advantage of the integration from R&D to manufacturing, as early as a few years ago, Konka Group Research Institute has set up a postdoctoral workstation dedicated to LED technology research and two technology R&D teams to take the lead in flat panel display technology and interconnected functions. the study. In the research field of LED panels, several patents have been successively obtained.

Following the Olympics, Konka continued to work in the LED market, and joined hands with the upstream giants to jointly launch e-LED88, e-NET86 two high-end flat-panel series, Konka-Net Rui LED-all open application platform, etc., to this launch of the LED92 series, It is a time-to-time upgrade, which also reflects the speed and quality of the Konka Group's full-speed advancement of LEDs from top to bottom.

It can be said that the competition in the color TV industry in the future is based on the competition between the operating system and the business model of content and software. The hardware of the product is only a small part of it. More importantly, it is terminal-centric, integrating software equipment and building a content platform. Konka's open platform fully reflects the transformation of the leading business model of color TV companies.

Focus: Seize the opportunity

For consumers, this weekend, as long as you go to OCT Happy Valley Tasting Kangjia new products, there will be a gift. For dealers, grasping this new product launch, with the opportunity of Konka to fully implement the LED strategy, the LED market will be bigger and stronger. Konka Li said with a smile: "The opportunity is fleeting. Konka has been preparing for this for many years and now is the opportunity for full-speed attack. Of course, Konka will give good products, policies, services and channels, so that the channel can catch this with Konka. Opportunity. "This new product is the technical advantage accumulated by Konka over the years and the technical performance of the product and the improvement of the manufacturing process." Mr. Mu Gang, vice president of Konka Group, said. As the fist product of Konka in the second half of the year, LED92 series flat products have a number of new technologies, with LED perfect picture quality and network enjoyment as the core selling point, with strong market competitiveness.

The words of a family>>>

Buying LEDs is not just about TV.

Compared with traditional LCD TVs that use fluorescent tubes as backlights, LED LCD TVs display more realistic colors and better picture quality. LED, not only ultra-thin, but also the endorsement of low-energy environmental protection - the guarantee of heat dissipation and stability of the metal back shell.

LED, not just TV, but also a combination of DVD player and smart search and download computer - online movies are a must.

LED, not only for TV, but also for environmental protection, because it saves energy, it uses less electricity to reduce energy consumption; because it has no radiation and low heat dissipation, it can contribute to lowering world temperature.

LEDs are not just high-definition, but also a super wide viewing angle and color.

LED, not just electrical appliances, but also a platform for human-computer interaction - back-end professional operating system support is more human than simple menu.

So buying LED TVs, not only buying TV, but also choosing an environmentally friendly and quality lifestyle.