Millet TV has pushed large-size millet TVs by the end of the year
On July 16, Xiaomi launched Xiaomi TV 2S, which is the third TV launched by Xiaomi this year. Compared to the rhythm of the past year, Xiaomi TV has significantly accelerated its pace. Wang Chuan, co-founder of this millet, told reporters that the main reason is that "Lei (Lei Jun) believes that Xiaomi TV has already passed the test, so it allows Xiaomi TV to do more to meet different needs," he said at the end of the year, Xiaomi will launch larger sizes. New TV products are tight-lipped on specific dimensions. If successful, this will be the fourth new TV launched by Xiaomi TV within one year.
In the appraisal meeting of Xiaomi TV 2S, Wang Chuan announced that millet smart TV users have exceeded 7 million, most of which are users of boxes. Xiaomi's box is already NO.1 in the Chinese market, and TV itself has grown faster. Lei Jun did not set a KPI for his team (Wang Chuan). In fact, Xiaomi did not have a KPI culture. Xiaomi’s core demand for TV is that users can use it to say it well. They hope that all the details will be done. This is the passing line of Xiaomi TV. It is beyond the traditional standard.
· Millet TV 2S sells at a loss, traditional games are sold for 10,000 yuan
The newly launched millet TV 2S hits “Five Firstsâ€. The first is the appearance and craftsmanship. The thinnest point is 9.9mm. It adopts a two-color oxidation full aluminum alloy frame. The back design is also metal; the original Samsung 4K screen is used for the quality, and Debugging and optimization are under painstaking efforts; Xiaomi TV 2S is the third one of the first theater-grade audio, using the latest Dolby audio technology and independent marketing system; performance is naturally the strength of Xiaomi, equipped with MStar 6A928 chip 2GB large memory +8GB High-speed flash memory, 4K 60Hz 10bit hard decoding, security Bunny ran ahead; content support, Xiaomi claims to be twice more than the second largest content of friends, with more than 100 top video providers composed of major video alliances this year. The cinema Hollywood blockbusters all have. Xiaomi Chen, vice president of Xiaomi, revealed that Lei Jun’s previous investment of US$1 billion was currently less than half. Xiaomi’s investment in content is relatively cautious. If he does not purchase copyright directly, he will not create a video website. “If that’s the case, Another music as the "If you say that friends are selling audio and video products to open stores, millet is operating video stores, resources are not the same.
Millet TV 2S single product version will be on sale on July 28, with a home theater subwoofer version priced at 3999 yuan, distribution of 326 cities. In view of the fact that Xiaomi TV did not open up offline channels, Xiaomi will intensively hold millet TV 2S appreciation conferences in various cities across the country. The main link is to compare all aspects of Sharp, Samsung, and Sony's products, and it is also a rhetoric of “unconvincingâ€. .
Wang Chuan admitted that Xiaomi TV had been sold at a loss in the past and that hardware did not make money (is it a familiar sentence?). There are several reasons why we were able to achieve the top five. The first was real materials, and the second was a strong R&D team. The millet TV was developed by the All-Star R&D team more than a year after it was developed. The third was The online sales model squeezes the space for markups by middlemen. Wang Chuan also told the Keke reporter that Xiaomi TV will not be sold offline in the future. He believes that there is a low level of commercial efficiency under the domestic line. Re-doing the offline line is equivalent to stepping back and increasing the cost. Xiaomi TV 2S is based on that of traditional manufacturers. The operating price will be more than 10,000 yuan.
·Seek for the ultimate, grab a small zoom
On the other hand, millet's friends and merchants Lele will aggressively implement the LePar project to expand offline channels this year. As of the end of June, it has already deployed more than 15 million Leshi eco-experience stores in 269 cities in China, and it is expected to complete 3,000 targets within the year. According to Zhang Zhiwei, vice president of sales of LePar Holdings, the sales share of Chinese e-commerce companies (less than 20%) is already higher than the global average, and there is limited room for growth. Last year LeTV’s sales of 1.5 million units were mainly on the line, and this year’s impact The target of 3.5 million units or more to 6 million or more next year will require strong supply of offline sales while maintaining steady sales. "To become a mainstream brand, all channels must perform."
Unlike mobile phone products, the hot product distributors are keen to increase the price of roasted seeds and nuts. TVs are the first to be replaced at a low frequency. Secondly, consumers generally want to experience first and then purchase. The missing channels are only limited to the millet. The millennium TV inferiority of home experience is also obvious. From Wang Chuan’s remarks, this vacant millet doesn’t want to make up for a long time. Perhaps it’s not a good way to make up for it. After all, it’s a huge investment in offline. The advantages of TV to cost-effective millet no longer exist. While doing a good job on the line, including this year, Xiaomi has rolled out Jingdong's channels and is seeking breakthroughs in more e-commerce channels, “grasping small and magnifying†strategies to strengthen e-commerce are feasible for new brands, just like millet phones grabbed that year. The point of “birth for fever†was firmly established. In just a few years, it has become the mainstream from the user groups of geeks and niche players. It is not impossible for Xiaomi TV, which also owns millet genes, to replicate again successfully.
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(From left to right, Wang Chuan, Chen Hao, Lei Jun)
In the appraisal meeting of Xiaomi TV 2S, Wang Chuan announced that millet smart TV users have exceeded 7 million, most of which are users of boxes. Xiaomi's box is already NO.1 in the Chinese market, and TV itself has grown faster. Lei Jun did not set a KPI for his team (Wang Chuan). In fact, Xiaomi did not have a KPI culture. Xiaomi’s core demand for TV is that users can use it to say it well. They hope that all the details will be done. This is the passing line of Xiaomi TV. It is beyond the traditional standard.
· Millet TV 2S sells at a loss, traditional games are sold for 10,000 yuan
The newly launched millet TV 2S hits “Five Firstsâ€. The first is the appearance and craftsmanship. The thinnest point is 9.9mm. It adopts a two-color oxidation full aluminum alloy frame. The back design is also metal; the original Samsung 4K screen is used for the quality, and Debugging and optimization are under painstaking efforts; Xiaomi TV 2S is the third one of the first theater-grade audio, using the latest Dolby audio technology and independent marketing system; performance is naturally the strength of Xiaomi, equipped with MStar 6A928 chip 2GB large memory +8GB High-speed flash memory, 4K 60Hz 10bit hard decoding, security Bunny ran ahead; content support, Xiaomi claims to be twice more than the second largest content of friends, with more than 100 top video providers composed of major video alliances this year. The cinema Hollywood blockbusters all have. Xiaomi Chen, vice president of Xiaomi, revealed that Lei Jun’s previous investment of US$1 billion was currently less than half. Xiaomi’s investment in content is relatively cautious. If he does not purchase copyright directly, he will not create a video website. “If that’s the case, Another music as the "If you say that friends are selling audio and video products to open stores, millet is operating video stores, resources are not the same.
Millet TV 2S single product version will be on sale on July 28, with a home theater subwoofer version priced at 3999 yuan, distribution of 326 cities. In view of the fact that Xiaomi TV did not open up offline channels, Xiaomi will intensively hold millet TV 2S appreciation conferences in various cities across the country. The main link is to compare all aspects of Sharp, Samsung, and Sony's products, and it is also a rhetoric of “unconvincingâ€. .
Wang Chuan admitted that Xiaomi TV had been sold at a loss in the past and that hardware did not make money (is it a familiar sentence?). There are several reasons why we were able to achieve the top five. The first was real materials, and the second was a strong R&D team. The millet TV was developed by the All-Star R&D team more than a year after it was developed. The third was The online sales model squeezes the space for markups by middlemen. Wang Chuan also told the Keke reporter that Xiaomi TV will not be sold offline in the future. He believes that there is a low level of commercial efficiency under the domestic line. Re-doing the offline line is equivalent to stepping back and increasing the cost. Xiaomi TV 2S is based on that of traditional manufacturers. The operating price will be more than 10,000 yuan.
·Seek for the ultimate, grab a small zoom
On the other hand, millet's friends and merchants Lele will aggressively implement the LePar project to expand offline channels this year. As of the end of June, it has already deployed more than 15 million Leshi eco-experience stores in 269 cities in China, and it is expected to complete 3,000 targets within the year. According to Zhang Zhiwei, vice president of sales of LePar Holdings, the sales share of Chinese e-commerce companies (less than 20%) is already higher than the global average, and there is limited room for growth. Last year LeTV’s sales of 1.5 million units were mainly on the line, and this year’s impact The target of 3.5 million units or more to 6 million or more next year will require strong supply of offline sales while maintaining steady sales. "To become a mainstream brand, all channels must perform."
Unlike mobile phone products, the hot product distributors are keen to increase the price of roasted seeds and nuts. TVs are the first to be replaced at a low frequency. Secondly, consumers generally want to experience first and then purchase. The missing channels are only limited to the millet. The millennium TV inferiority of home experience is also obvious. From Wang Chuan’s remarks, this vacant millet doesn’t want to make up for a long time. Perhaps it’s not a good way to make up for it. After all, it’s a huge investment in offline. The advantages of TV to cost-effective millet no longer exist. While doing a good job on the line, including this year, Xiaomi has rolled out Jingdong's channels and is seeking breakthroughs in more e-commerce channels, “grasping small and magnifying†strategies to strengthen e-commerce are feasible for new brands, just like millet phones grabbed that year. The point of “birth for fever†was firmly established. In just a few years, it has become the mainstream from the user groups of geeks and niche players. It is not impossible for Xiaomi TV, which also owns millet genes, to replicate again successfully.
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