Powered by: Powered into the high-power LED power market
[Source: "High - tech LED - Research and Review" December issue reporter / Liu Qiaomei ]
At present, the high-power LED power supply market is fiercely competitive and profits are constantly being squeezed. At the same time, the dispute between new entrants and established LED power supply manufacturers has begun to enter a white-hot stage. Despite the huge market potential of LED lighting applications in the future, LED power supply manufacturers still face many challenges, and in the process, companies with some innovative ideas and forward-looking technologies may change the original market structure.
“The market is always pursuing innovation, and the high-power LED power supply market is also the same.†Hangzhou Jianwei Power Co., Ltd. (hereinafter referred to as “Paiwei Powerâ€) general manager Ye Jianbo said that although in the eyes of most people, new entrants want to take a market cake. It doesn't seem to be an easy task. "We are confident in the future market, and PowerPlus will bring newer and more forward-looking technologies to the high-power LED power market."
In Ye Jianbo's view, although the power supply will not officially start operating in 2013, it will not hinder the company's ambition strategy. "The launch of the Apple iPhone series of mobile phones has brought the old Nokia and Motorola to the market, and also promoted the mobile phone into the intelligent era."
Born in a famous door, focusing on high-power LED power supply
Unlike many LED power companies, the company has been wearing the aura of listed companies since the start of the project. The parent company Hangzhou Zhongheng Electric Co., Ltd. (002364.SZ) is a listed company specializing in solving system solutions for communication power supply, high voltage DC power supply, automotive charging power supply, energy storage power supply and LED drive power supply.
Unlike many LED power companies, the company has been wearing the aura of listed companies since the start of the project. The parent company Hangzhou Zhongheng Electric Co., Ltd. (002364.SZ) is a listed company specializing in solving system solutions for communication power supply, high voltage DC power supply, automotive charging power supply, energy storage power supply and LED drive power supply.
According to Ye Jianbo, Zhongheng Electric was established in 1996. In 2010, the small and medium-sized board was listed. More than 500 technical R&D personnel and more than 30 million laboratory equipment were invested. 16 years of mature R&D, production and material supply platforms have formed a strict R&D management and control system and quality management guarantee system to ensure the quality of products. The honors of "the leading powerhouse in the communication power industry" and "China's first high-voltage DC power supply" are the best witnesses of the company's strength.
“A good LED power supply consists of more than 150 kinds of materials. It not only needs an experienced elite R&D team, but also has a certain scale of R&D equipment, a relatively mature material supply platform, and a powerful automated production platform.†In Ye Jianbo It seems that these resources are not available to every new business. Beyond Power is backed by Zhongheng Electric, so we have enough strength and money to operate the product.
"If the communication power supply is a rocket, then the LED power supply is an airplane. The complexity of the communication power supply is much more difficult than that of the LED power supply. The LED power supply has no technical barriers for the power supply with the communication power background. The core advantage lies." Ye Jianbo gave the reporter an image metaphor. "Because the company has a leading technical background in the field of communication power supply, it is highly probable that the curve will be overtaken and the first one will arrive first."
As a new entrant, in addition to the overall resource advantages in the power industry, the accurate judgment of the market may also help the company to win in the market competition to a certain extent.
“Paiwei Power is optimistic about the LED lighting market. It is a full-fledged market for high-power LEDs.†Ye Jianbo said that our goal is very clear, that is, to upgrade the high-power LED power quality to a higher level, leading high power. The development of the LED power industry. “The industry needs such a role. I feel that it is very scarce in the Chinese market. This also reflects the power core technology concentric strategy implemented by the parent company Zhongheng Electric.â€
Technical speaking, creating a competitive advantage for the industry chain
Any new entrant is a little strange to potential customers. However, in Ye Jianbo's view, this is only a temporary process. "Some of our customers have begun to feel the new technology concept of the company, which will bring them the irreplaceable industrial chain competitive advantages in terms of innovation and cost. â€
Any new entrant is a little strange to potential customers. However, in Ye Jianbo's view, this is only a temporary process. "Some of our customers have begun to feel the new technology concept of the company, which will bring them the irreplaceable industrial chain competitive advantages in terms of innovation and cost. â€
Ye Jianbo said that compared with these respected peers and predecessors, Paiwei Power has the accumulation of technology, market operation and experience of established power supply manufacturers. "We have the advantages that most companies do not have, such as DSP core technology. We are one of the five companies in China that have mastered the core technology intellectual property rights. And all digital power supply is the future smart LED power supply. core".
In addition to technological advantages, how to find a new market operation mode is also a major challenge for new entrants.
According to Ye Jianbo, the company has already cooperated with some well-known LED packaging, heat dissipation, application and equipment companies in the industry to jointly develop LED lighting system optimization solutions, thus providing partners with more professional and competitive solutions. Program. “As of now, Pfeiffer Power has completed the laboratory trial solution for IoT power supply, and in the future, it can provide partners with better and more reliable intelligent power supply.â€
Regardless of the seniority of the market, the market pattern of high-power LEDs may have variables.
In 2013, the first year of the company's official operation of the market, despite the fierce competition in the domestic high-power LED driver power market, the company's strategic goal is to set the target target in the target area. % of the order.
In 2013, the first year of the company's official operation of the market, despite the fierce competition in the domestic high-power LED driver power market, the company's strategic goal is to set the target target in the target area. % of the order.
At present, high-power LED power supplies account for about 20% of the cost of LED lamps. At the same time, it is closely related to the reliability of LED lamps. LED lamp manufacturers are stricter on the requirements of LED power supply suppliers.
In the past, the company has conducted long-term industry research and has had in-depth exchanges with many well-known LED packaging companies and LED lighting manufacturers in the industry. Ye Jianbo said frankly that as a manufacturer of high-power LED power supplies, it is necessary to have a deep understanding of the trend of LED lighting and fully grasp the needs of customers.
“The market is always no matter how senior, the key is whether you can truly grasp the needs of customers and meet the needs of customers.†Ye Jianbo revealed that the company has a trial platform in the park, using a completely real use scenario. At present, the relevant test lamps have been continuously lit for 20,000 hours, and the power supply indicators are normal. At the same time, the company has sent samples to several top LED lighting companies in China, and some have entered the batch trial stage.
"Customer's response is quite good. Paiwei's technical strength in the power field has been recognized by customers." Ye Jianbo said with confidence, "Paiwei power will have a role in the field of high-power LED power supply, now talk about high-power LED The pattern of the power market may be still too early.
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