Smartphones and tablets will determine the success of the 2012 US presidential election

January 3 news, according to foreign media reports, social networks played an important role in the last US presidential election, but since 2008 the explosive growth in the use of smart phones and the introduction of tablet computers will determine the 2012 presidential candidate The success or failure of people.

As the Republican primary entrants have entered a period of intense enthusiasm, major competitors have demonstrated a strong recognition of social networking on their official website and connected digitally through desktop computers. But analysts pointed out that Republican and President Obama’s campaign has not yet made many mobile-specific connections to supporters via smartphones or tablets.

Some election campaigns have special links on the site that allow mobile phones to be updated via SMS, but so far they do not appear to have a specific candidate mobile app available for download on the AppStore or Android Market app store.

Rob Enderle, an analyst at the market research company Enderle Group, said: "Smart phones and tablets are now becoming more mainstream, and these devices really promoted the Occupy Wall Street movement and the Middle East revolution. The way we connect to each other is Great changes have taken place in the past few years. Candidates need a good social media campaign to win. Social media includes mobile, because mobile allows candidates to stay in touch with and respond to supporters. Mobile makes social networking more important."

Enderle said: "The main use of smartphones is under 45, and this age group is increasingly seeing that in social networks, smart phones or tablets are used as Facebook and Twitter portals. Enderle also said that For the presidential election, it is not enough to establish a desktop-oriented website. It also requires a mobile-oriented website. This type of website is suitable for graphics and text or video, whether it is on a 7 to 10-inch tablet. The computer is on a 4-inch smartphone.

The App Store on the Apple App Store lists hundreds of news and social media-related applications, but according to recent searches, there are no applications directly related to a single candidate. Analysts say that news organizations may establish specialized applications to help fans of candidates support them, and almost as well as mobile apps used by professional sports leagues, fans can track scores, players, and rankings.

Analysts said that in the coming months, Democrats and Republicans may even offer their own independent applications for the App Store or Android Market.