Synaptics announces its entry into the automotive market with 30 years of leading experience in human-computer interaction
Beijing, November 17, 2015 – SynapTIcs, Inc. (NASDAQ: SYNA), a leading developer of human-computer interaction solutions, today announced that it will broadly expand its automotive market with a combination of comprehensive and dedicated automotive solutions. These automotive-specific solutions will go hand-in-hand with human-computer interaction technologies in the consumer electronics arena. SynapTIcs has industry-leading touch controllers, display drivers, and biometric sensors that will meet the needs of the automotive industry and will be found in many parts of the car.
In Europe, Japan and the United States, the leading equipment manufacturers' mass production products use the SynapTIcs Display Driver (DDIC). These products are used in dashboard displays, central information displays (CIDs) and heads-up displays (HUDs) to provide differentiated, proprietary features such as enhanced readability under sunlight (SRE) and automatic optimization of local contrast (LA). ACO) and so on.
Based on DDIC products, SynapTIcs has developed a new and broader range of automotive solutions to meet the stringent compatibility standards of the automotive industry. Among them, the AEC-Q100-compliant ClearPad® touch controller design will be put into mass production in the first half of 2016, which will help expand Synaptics' market share in Greater China.
Synaptics' latest touch controller technology for the automotive industry not only supports 17-inch touch screens, but also includes industry-leading features such as multi-touch, wet environment operation, thick glove operation, etc. for durability and weather adaptation It is vital. It is also the industry's first solution to support both proximity sensors and Synaptics ClearForceTM patented technology. (Note: ClearForceTM is a pressure-sensitive touch solution)
Synaptics' latest product line for the car also includes the Natural IDTM fingerprint sensor, which allows users to use the door handle, steering wheel and starter buttons in a safe and personalized way. Once the user is authenticated by biometrics, the car lock can be turned on, the seat and mirrors can be adjusted, the ignition can be set, the entertainment system can be set to suit your preferences, and the anti-theft measures can be set.
According to Huibert Verhoeven, senior vice president and general manager of the Human-Computer Interaction Systems and Automotive Division at Synaptics, "Synaptics' innovation and focus on human-computer interaction has attracted the interest of global automakers who want us to change rapidly in the mobile computing arena. The cutting-edge human-computer interaction technology is applied to future vehicles for use by drivers and passengers. As an industry leader, we are investing heavily in innovation, and our solutions are optimized to meet customer needs and can be quickly deployed to automobiles. in."
Thilo Koslowski, vice president and well-known analyst at Gartner, said: "At this stage of the evolution of the Internet of Vehicles, an area with high potential for innovation and differentiation is the improvement of user interfaces, especially for car users to access, build and share numbers. Content provides software and hardware innovations for a superior experience, which will include haptic feedback, natural language processing, and artificial intelligence technologies that will enable automotive users to more reliably and accurately select the digital content they want to consume without compromising security. And will not distract attention."*
* Excerpted from the Gartner research report "The four stages of controlling the evolution of the car network, leading the automotive industry to revitalize", released in March 2015.
About Synaptics
Synaptics is a pioneer and leader in the human-computer interaction revolution, enabling smart devices to deliver innovative and intuitive user experiences. Synaptics' broad portfolio of touch, display and biometric products is based on extensive research and development, extensive intellectual property and a robust supply chain. Synaptics designs solutions for the mobile, PC and automotive industries that combine ease of use, functionality and aesthetics to help make digital life more productive, safer and more fun.
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