Three major trends in smart home platforms

A few years ago, when the intelligent and smart home platform came into the home appliance industry, for many home appliance manufacturers, this is two new words; now, large home appliance companies have launched their own smart home platforms. Intelligentization has also become the standard configuration for most home appliances. When China's manufacturing 2025, Industry 4.0 and Internet+ became the key words for the transformation and upgrading of the current home appliance industry, the intelligent and smart home platform has a more abundant soil.

A product presents a thousand effects in the hands of a thousand consumers. That is the true sense of intelligence. It is obviously too harsh to measure the intelligence of home appliances, and the human-machine interconnection is intelligent. The logo of home appliances has now become the mainstream of factory shipments. However, the smart home platform needs to go into the ordinary people's homes. It still takes a long process. Under the exploration and practice of many home appliance companies, the smart home platform presents three major trends in the moment. In fact, these three trends are also The smart home platform truly integrates into the crux of the user's daily life.

Absolute openness

No company will say that its smart home platform is not open. Only with sufficient openness, the smart home platform can enrich enough ecological resources to build a full ecosystem. However, another reality in the smart home platform landscape is that the lack of standards makes it difficult to achieve seamless interoperability. Individual brands and platforms tend to draw on the ground.

Every smart home platform is indeed open, but when other brands of products and related stakeholders' products enter the smart home platform, they must use the agreement of the smart home platform itself as the standard. What is confusing is that each wisdom The protocol standards for home platforms are different. Moreover, due to market competition, the so-called openness of many companies inevitably carries the narrowness of the interest game.

It is almost impossible to transform the smart home platform into a market reality with the power of a single company. All companies understand that the trend of smart homes to achieve substantial progress requires the collective promotion of the industry, provided that each Smart home platforms are able to be absolutely open, and now companies are working hard in this area.

On March 8, Midea proposed a concept of decentralization, breaking down islands, sharing resources, and building a fully open system to form an ecological effect. One of the core of the decentralized opening of Midea's M-smart platform is the open SDK. Anyone, any stakeholder, any company or even a competitor can obtain software packages through the official channels of the United States and access services anytime, anywhere. It can be seen that in the US smart home platform, there is no reservation for every level of e-commerce, services, protocols, links, chips and modules.

In the morning when Midea proposed to decentralize and realize the concept of full openness, Haier released a U+ strategic upgrade. One point of appeal for this upgrade is openness. In response to the current situation of the smart home platform, Haier U+ platform will be upgraded with “openness, trust and win-win”, especially in the openness of modeling. Haier proposes the full opening of technical skills, product resources and user resources. This is not just the mutual opening of stakeholders in the ecosystem, but an open platform based on the construction of the ecosystem.

The smart home platform that is sufficiently open has changed the positioning and attributes of home appliances. There will still be competition between the platforms. The focus of this competition is the competition for user resources and the integration of ecological resources based on openness. To some extent, the integration between platforms is also a major point of view for the later development of smart home.

Scene landing

Perhaps coincidentally, in this year's China Home Appliances and Consumer Electronics Expo Shanghai Erhemei's exhibition hall, for the display of intelligent products and smart home platforms, these two brands have exhibited seven scene areas without exception. The display of these life scenes, incorporating their own intelligent products, conveys the comfort and convenience of the future smart life to the viewers directly and vividly.

From the moment the smart home platform is launched, everyone will care about and discuss a topic, that is, how smart homes can be landed, no single brand can support a full range of smart home systems; and, the consumer market education is low. A series of problems, such as the lack of big data application foundation, etc., are the troubles of smart home becoming a real life for users.

Scenery can go through the obstacles of smart home landing, scene is the decomposition of smart life, and smart life is also the puzzle of each scene. In each scenario, the intelligence of the home appliance itself is the basis. It is understood by Haier one of the criteria for judging intelligent products. That is, the home appliance must first be a network device, and connect the home appliances to the Internet to realize human-machine interconnection.

Therefore, the path of the smart home platform is very clear, from the home appliance product itself to the intelligent human-machine interconnection of the product, from the intelligentization of the product to the intelligentization of the scene, and then build a whole intelligent life system. In this path, the scene is the interface between the intelligent product and the smart life platform.

The beautiful M-smart and Haier U+ smart home platforms have given seven scenes, all of which are unfolded around food, care, health, water, air, etc. Embedded in the consumer's home environment, the scene is fully embodied in the living room, bathroom, bedroom and kitchen, covering almost every corner of daily life.

Building a business model

One thing is certain, no matter which kind of smart home strategy is corporate behavior, Haier's U+ upgrade strategy puts forward a goal, which is to create a win-win situation. Therefore, through the smart home platform, the growth of income and benefits in the big home market is the essence of this kind of behavior. However, even now, how to build a new business system and model on the smart home platform, there is still no clear and mature framework.

In this regard, the entire industry is still crossing the river by feeling the stones, and the process of exploring the business model of the smart home platform may also be quite long. Compared with the exploration of smart homes in the past two years, this year's expectations for the construction of business models are relatively straightforward. The smart home platform itself has no precedents to draw on, so it needs innovation in business models.

From the sales of smart home appliances included in the smart home platform, it can be seen that there has been a certain foundation for the transformation of commercial interests. The author learned from the Haier U+ strategic upgrade conference on March 8 that the sales of the network products in Haier U+ platform exceeded 10 billion yuan in 2015, and the corresponding ecological resources reached 120 kinds, and the number of participating users was 130 million. . In the afternoon of the US meeting, the US’s target for shipments of intelligent products in 2016 was 30 million units.

It is these sales data and the customer base accumulated in the history of the company's development that provide the basis for the marketization of the smart home platform. Although many companies have put forward the business model construction for the smart home platform this year, the corresponding market conditions, the sharing mechanism of relevant stakeholders, and the supporting system are not mature, from the smart home platform itself to the development of the ecosystem. In the growth stage.

It is worth mentioning that the price is not a gap between smart life and ordinary consumers. The existing services of multiple smart platforms are in the free stage. Even for network devices or intelligent products, the range of price selection is also Very large, from the data provided by the United States, the average family to complete the purchase of a full set of beautiful intelligent products and form a smart life platform, it only needs about 25,000 yuan. In my opinion, the market-oriented education for the user community is more urgent than the business model.

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