When traditional lighting companies enter the LED timing?


At the 2010 China (Shanghai) International Hotel and Architectural Lighting Exhibition held at the end of March, the traditional commercial lighting boss NVC Lighting fully demonstrated the LED indoor lighting products in the hotel bedroom, living room, conference room, etc.; held in April At the 2010 Frankfurt Lighting Fair in Germany, Philips displayed LED city life lighting kits covering homes, outdoor shops, offices, etc. At the Guangzhou International Lighting Fair held in June, Foshan Lighting, the king of Chinese incandescent bulbs, also launched a high-profile launch. LED lighting products, and said that it will further increase investment, pay attention to LED whole light project

It is undeniable that from the international lighting giants, the domestic traditional lighting bosses to the unknown foundry small businesses have begun to pay attention to and invest in LED projects. The current lighting exhibition should be called the LED application promotion exhibition, and about half of them are LED displays. A representative of a traditional lighting company that has participated in many lighting exhibitions this year, the LED trend is unquestionable, and the market signal is getting stronger and stronger. This situation also makes us have to enter LED lighting.

With the decline in the price of LED chips, the reduction of the cost of LED lighting products, the implementation of government energy-saving policies, the development of LED technology, the possibility of LED products being included in government procurement plans, and many other traditional lighting companies have cut into LEDs. market. According to the survey, 30% of traditional lighting companies have taken practical actions to increase their efforts to develop, sell and promote LED products. However, 70% of traditional lighting companies are still optimistic about LEDs, but they still maintain a calm attitude in specific actions.

At present, LED products are still in the introduction stage in the market. Most consumers know little about LEDs; LED products are expensive, and they are very passive in terms of price competition with ordinary light sources, and lack complete standard reference, and their quality is uneven. The impact on retail is huge, restricting its wide-ranging promotion in the market. These factors have led many traditional lighting companies to think that it is not the best time to enter the LED market.

Even for traditional lighting companies that have cut into LED lighting, some are not spared. On the one hand, it is left-handed and right-handed. These manufacturers are forced to promote LED lighting for various reasons. At the same time, they are also increasing the performance of traditional lighting products with their core products and major profit sources. On the other hand, the current LED cost is still The higher the LED lamps produced and sold, the lower the marginal benefits may be. The traditional lighting companies have relatively limited development of LEDs. The possibility of thunder and rain is small. Professor Yang Zhengming, a famous lighting expert, said in an interview.

However, compared with previous years, it is an indisputable fact that more and more traditional lighting companies have cut into LEDs. What are the advantages of these old traditional lighting companies in entering LED lighting? The brand advantages of traditional lighting companies cannot be ignored, but traditional lighting Manufacturers entering LEDs have no advantage in channels and opportunities. Yang Zhengming said that LED is now better developed in the fields of landscape lighting and backlight display. The technology is mature, the advantages are obvious, and the application is extensive. Most of this market has been occupied by some old LED companies that have the advantage of taking the lead. . In terms of LED high-power general lighting, due to factors such as price and consumer perception, it is still mainly a commercial lighting channel, so traditional lighting companies may not have an advantage.

Nowadays, traditional lighting companies that have cut into LEDs have focused on their breakthroughs. LED lighting has no complete standard specifications in China, and the industry threshold is not too high. It is better to promote product applications. A representative of the company interviewed said that in the field of home applications, LEDs have gradually matured in terms of chips, drivers, overall light efficiency, color temperature, etc., and the professional home market has broad prospects, so strategically speaking, this is a very Good opportunity.

In today's energy-saving and environmentally-friendly climate, traditional light sources will be replaced by energy-saving light sources. Traditional lighting companies have paid attention to and invested in LEDs, which is an irreversible trend. However, many international lighting companies are not eager to sell LED products while paying much attention to the future of LED lighting market, but more to promote the overall construction or system manufacturing concept of their home environment, which is also the international lighting. The concept of changing the lamp for the world is promoted by the manufacturer. In this respect, the domestic traditional lighting manufacturers with strength can learn from it.