Zhang Jianjiang, Chairman of Hino Electric: Responsibility makes the dream take off

Throughout the development of Hino Electric, all of them have branded the personal style of the company's chairman Zhang Jianjiang. From a small family-owned workshop, to a well-developed Sino-Japanese joint venture, and to create its own brand, Hino’s chairman Zhang Jianjiang came with Nikko Electric one step at a time. As the leader of Hino Electric, Chairman Zhang Jianjiang is mature and steady, with high-profile personality and high-profile work. Chairman Zhang Jianjiang gave us the secret to share his career success: to take responsibility and pursue perfection.

Responsibility to the family, let the entrepreneurial dream take off

I am a man who loves home, I want to give all the best things to my family. My initial idea of ​​doing business was simple, just thinking that my family was doing well. Driven by family responsibilities, in 1985, we embarked on a difficult road to entrepreneurship. At that time, we were just a small factory, a small factory that made electrical accessories, a small office. At that time, our name was Wuhuan Electric. plant. In this small factory, I have a big dream, that is, to make our company an international big business. The beginning of the business was not so smooth, the funds were not enough, the technical level was low, and the customers were limited. At that time, I had to work until the early hours of the morning. We pay attention to every detail of production, first grasp the quality of products, and lay the foundation of our career through a serious and responsible attitude. In 1990, we received the first order from Japan Lixin Co., Ltd. After a year of cooperation with us, Japan Xinli Co., Ltd. was impressed by the serious and responsible attitude of Wuhuan Electric Co., Ltd., and invested a large amount of funds and technicians to establish a joint venture with us. plant. In 1991, Ningbo Hino Electric Co., Ltd. was formally established to write the legend of Sino-Japanese joint venture. Our core technology is derived from Japan, and with its own technological innovation, the company has continued to grow and develop. Hino has the world's leading processing equipment and assembly line facilities, perfect management and quality assurance system, a group of experienced professional and technical personnel and high-quality staff team, constantly researching and producing high-performance products to ensure its products. Technology and quality are at the leading level in the country. With the development of the company, our sales network spreads all over the world and sells well in the Middle East and Europe. I also realized my entrepreneurial dream at the time.

In the more than ten years of motor sales, the company's top management has traveled to many countries and participated in many foreign exhibitions. We have learned green marketing and cultivated the concept of attaching importance to environmental protection, energy conservation and harmonious development. In the process of exploring how to make electrical appliances more environmentally friendly and energy-saving, we found that many households in Europe and the United States are popular in the application of a new type of energy-saving water heaters - fast-heating water heaters. Compared with the water storage gas water heaters commonly used by domestic households, it is safer, more energy-efficient and more convenient. So we have a new idea...

In 2004, the development of domestic instant water heaters was still in its infancy. The company focused on the strong market demand for domestic fast-heating water heaters, and hired foreign authoritative experts to set up a special research and development project composed of technical elites from China, Japan and Germany. team. Through five years of independent research and development, repeated testing, technological innovation, and painstaking efforts finally condensed into the most perfect crystallization, we have produced a number of new instant electric water heaters that can compete with any European and American brands.

The day when the Ershi brand was officially born was also the World Environment Day. From that day on, we have shouldered the corporate goal of developing environmentally-friendly electrical products with a firm confidence, and condensed the love of society into the four words of love-your-home, simple and happy. In order to allow more families in China to use more energy-efficient, environmentally friendly and healthier products, as the primary direction of enterprise development. After 20 years of grinding a sword, we created the Aier brand with the dream of creating more energy-efficient and safer appliances for people. To greet Aier's, it is the turbulent waves of the merchant sea. Reforming an industry and innovating a product is a long and difficult road, but we firmly believe that we will still succeed this time! Not because of the glory of our history, but because of our love and faith, all the way to the future!

Responsibility to society, let the brand dream to take off

During the 20 years of export sales, I deeply felt the importance of creating a national brand. China’s manufacturing can only take a low-cost route and will inevitably be exploited. One thought flashed in my heart. I must go out of China. The limitation is to create a transformation to China and transform the world into a misunderstanding that our Chinese products are low-cost products. Therefore, being a brand has become my dream.