Zhang Xiaofei: Brand Strategy and Market Strategy of LED Enterprises

On September 20, 2010, LED Illuminated China Tour by Gaogong LED, Foshan Lighting Association and Nanhai Electric Light Source Lighting Industry Association, the 11th seminar of the National Tour Survey and Industry Seminar in Foshan Successfully held. The discussion was warm and the speakers analyzed and discussed the industrial technology and industry status of chips, packaging, application lighting, tunnel lights and LED detection, and led the discussion on the status quo and future development direction of the LED industry.

The conference attracted more than 100 spectators, Zhu Xinzhi, Secretary General of Foshan Lighting Association, Chen Bin, General Manager of Guangdong Zhonglong Transportation Technology Co., Ltd., Zhou Xuejun, Director of Asia Market, Philips Lumileds, and Optoelectronic Project Manager, CTI China Testing Technology Co., Ltd. Xiao, Foshan Guoxing Optoelectronics Co., Ltd. Deputy General Manager Dr. Yu Binhai, CREE South China Lighting Business Manager Zhu Ming, Jiangsu Xinli Photoelectric Co., Ltd. Sales Director Gu Zongjun, LED senior expert Xu Liancheng delivered a speech.

Zhang Xiaofei: Brand Strategy and Market Strategy of LED Enterprises

Dr. Zhang Xiaofei, CEO of "High-tech LED", said that most manufacturers have weak brand awareness or simply do not know what brand building is. Many people also have misunderstandings about the brand, and believe that the brand is the popularity, and the brand is the reputation. In fact, the brand is the brand, which is the first choice.

Dr. Zhang Xiaofei elaborated on the three principles of brand promotion strategy: First, the professional brand route must be taken: brand building; Second, brand enterprises and designers, packaging companies in-depth cooperation, good at packaging; Third, upstream and downstream strategic cooperation (borrowing power). Dr. Zhang offers two alternative branding solutions: the low-level brand building method is to brand the products and packaging; the advanced brand building method is to invite professional media organizations to carry out brand planning, through media, forums, exhibitions, etc. Ways to expand brand awareness. In the choice of media platform, Dr. Zhang provided three suggestions: the readers of the media are professional audiences; they can provide information and product data of professional enterprises; they can penetrate the upstream and downstream of the industry.

Integrated marketing is a fast-track for corporate branding: integrated online media promotion, combined with a full range of offline promotions, can quickly enhance the overall brand image of the company. High-tech LED is a professional and focused integrated media platform with many advantages: "High-tech LED" magazine brand advertising; high-tech LED network brand advertising; high-tech LED conference platform (High-tech LED brand meeting: China LED industry theme summit forum ); regularly publish industry research reports; news communication, media public relations; provide personalized brand planning solutions, plan from the scale of enterprise, technology level, product quality, service level, customer evaluation, reputation and credibility, and provide accurate Feedback.

Gaogong LED CEO Dr. Zhang Xiaofei