Panasonic, Samsung, and Fox Drive HDR10+ Technology Development

Panasonic, Samsung Electronics, and Twentieth Century Fox have announced the establishment of an alliance to jointly create an open, royalty-free, high dynamic range (HDR) dynamic metadata platform. The platform's joint certification and branding is tentatively scheduled to be HDR10+.

The three companies will jointly establish a licensing agency and begin licensing of the HDR10+ platform in January 2018. The agency will provide metadata for a wide range of content companies, ultra-high definition televisions, Blu-ray player/recorders, set-top box manufacturers, and system-chip vendors, without licensing fees, and only a nominal management fee.

It is reported that the HDR10+ automatically optimizes the brightness, color, and contrast field by field and brings unprecedented high-quality images. Previously, static tone mapping used fixed enhancement techniques on all content. The HDR10+'s dynamic tone mapping is enhanced individually for each scene, bringing vivid visual images.

HDR10+ effect comparison chart

Prior to the announcement of the HDR10+ platform, DolbyVision, another advanced HDR platform from Dolby, has gained a certain position in the hardware and software sectors. DolbyVision charges royalties and also intends to provide similar field-by-field optimizations.

The key advantage of the HDR10+ is its adaptability to the system, allowing content creators, content distributors, TV manufacturers, and device manufacturers to join the platform to enhance viewers' viewing experience. In addition, HDR10+ also allows further development and innovation in the future, hoping to provide more powerful technologies in the coming years.

Panasonic, Samsung and 20th Century Fox will announce the details of the licensing plan at CES 2018 and demonstrate the HDR10+ technology.

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