PS4 price brainwashing promotional film, called the US version of Youxin second-hand car advertising
Some time ago, Sony unveiled two new consoles for the PS4: the new slim PS4 Slim, and the more powerful PS4 Pro.
PS4 Slim will replace the old version of the PS4 console as a new standard version. Compared with the former, the former is more compact, with lower heat, noise and power consumption. The aircraft is scheduled for sale on September 15 in North America, Europe and Japan. Japanese netizens spoke to "If we do not drop below 30,000, we will not buy!" Recently, the console price of the PS 4 Slim 500G model has dropped from ¥ 34980 to ¥ 29980 (about RMB 1965), which is 5,000 yen cheaper.
For this 5,000 yen, Sony also launched a commercial with Atlus's "Madame 5". The female singer in the movie plays a sip, and the singer is a figure on a 5,000-yen bill.
The entire content of the advertisement is the live-action version of the singer's price reduction: the lyrics are simple and crude, and they are matched with pictures of ancient, modern and anime styles, and the melody of “let it goâ€. No more magic: advertising video links
Lyrics
PS4 sells 34980 yen
I live outside in the chassis
Hear everyone's complaints
30,000 yuan can't afford it, it's too expensive, drop it and buy it...
Persona 5 comes with me for a new price or what
29980 29980
It's cheap for me to be alone, and it's small and smart.
Everyone who has been distressed, can easily buy
And the goddess 5 release date is the same day as me
After days of high school students go to school, they become strangers.
Double life is perfect
29980 29980
Is PS4 and the goddess 5 satisfied?
Since PS4 Slim is sold on the same day as "Goddess Record 5", this set of advertisements is a classic CP combination in the advertising industry. The advert also announced the "PS4 Persona 5 Starter Edition" bundled tying console set, priced at 39980 yen. The kit includes a 1TB version of the PS4 Slim console, a box of the "Goddess 5" Japanese version of the game board, and PS4 themes and avatar download codes.
In the end, the film continued to sing "29980" and there was a 5,000 yen note in the sky...
Xiao Bian repeated reading 20 times, his mind was still mixed with these voices: "This holiday season does not receive gifts, gifts received brain melanoma," "on the top, the superior Youxin used car", "Today ha ha ha, see Today's headlines", "Zhejiang Hangzhou, Zhejiang Hangzhou, Netease Internet recruited" ...
Advertising godfather David Ogilvy once said that in advertising, sound is more memorable than sight. In general, if you want to do brainwashing advertising then start from the sound. And this PS4 advertisement undoubtedly demonstrated this concept thoroughly: the repeated lyrics + magic melody, people can not stop. According to statistics, the commercial reached over one million videos on YouTube in just a few days.
In the April 4 PS4 ad, the famous Japanese rapper Tofubeats and Mocha, the most famous rappers, sang the lineup of PS4's launch game in the second half of 2016 through a very distinctive tune. The screen and the lyrics are all based on the game, and they are sometimes full of animals and electric noises. When I saw here, I discovered that it was Sony.
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