From the expected net profit growth of 130% to a loss of 396 million yuan, what happened to Qinqin shares that started the accountability of major errors?

The revenue of Qinshang shares has been declining for three consecutive years since 2014. In 2016, the company achieved a total operating income of 839 million yuan, down 1.28% from the same period of the previous year. In 2015, it was only 850 million yuan, down 30% from the 1.141 billion yuan in 2013.

For companies in the main business transformation period, the staged structural adjustment of performance is understandable, but the trouble is indeed followed.

From the expected 2016 net profit attributable to shareholders of listed companies is 47.866 million yuan, an increase of 130.74% over the same period of the previous year; to correct the net profit attributable to shareholders of listed companies is a loss of 396 million yuan, Qinshang shares launched the "annual report information disclosure" System of accountability for major errors.

In response to this performance revision, the company will pursue the relevant responsible persons, and improve the financial process in the future work to improve the accuracy of the impairment test, strengthen post-investment management and pay close attention to the operating status of the invested company.

On the evening of the 14th, Qinshang Co., Ltd. announced the 2016 Annual Results Express Bulletin Revision. The company disclosed the 2016 annual performance report on February 28, 2017. It is estimated that the total operating income for 2016 will be 838,822,845.79 yuan; the net profit attributable to shareholders of listed companies will be 47,866,913.19 yuan. According to the preliminary audit of the accounting firm, it is estimated that the total operating income for 2016 is 840,649,943.58 yuan; the net profit attributable to shareholders of the listed company is -396,233,267.37 yuan.

In 2016, the company completed the acquisition of Guangzhou Longwen Education Technology Co., Ltd., and the acquisition of the company's balance sheet formed a goodwill of 200 million yuan. In 2016, due to the fact that Longwen Education did not meet expectations, the company reduced the above goodwill by RMB420 million.

As the current acquisition of Longwen Education is still in the performance commitment period, the commitment period expires, the company will make corresponding recovery according to the "Standard Asset Performance Commitment Compensation Agreement" signed with the original shareholders of Longwen Education to ensure the rights of the company and shareholders.

In 2016, Qinshang Optoelectronics Education completed the most important step, officially completed the acquisition of Guangzhou Longwen's assets, and Qinshang Optoelectronics also completed the transition from the traditional manufacturing industry to the education industry's cross-border dual main business.

Since then, Qinshang Optoelectronics has released a fundraising plan, with more than 540 million yuan for new outlet construction projects in key cities, more than 210 million for small class counseling construction projects, and nearly 440 million yuan for online education platforms and O2O construction projects. Nearly 80 million yuan is used in the teaching and development training system construction project.

From the data, the K12 education market has great potential for development, but behind the data, there are also many chaos. According to industry insiders, as the competition in the extracurricular tutoring industry is becoming hotter and the market access mechanism is lacking, the industry counseling institutions are not well-balanced. Some institutions only aim at profitability and do not pay attention to the quality of education, which greatly reduces the image and reputation of the industry.

An investor in the education industry told reporters that although there is no threshold, competition is intensifying, fewer projects stand out, and many companies' financial needs need to be carefully reviewed due to regulatory issues.

Chen Gang, president of Agile Education Group, believes that there are three conflicts in the education mergers and acquisitions:

The first is short-term conflict. The direct performance of mergers and acquisitions in different industries is the conflict of business. Even the mergers and acquisitions of different categories in the same industry have adaptability problems.

The second conflict is a medium-term challenge, including teaching concepts, cultural concepts, and management concepts.

The last conflict is an environmental conflict. The social problems facing China in the next decade are the actual reduction of birth rate and the aging of the population. The policy issues of private nine-year compulsory education and education have reduced the profit-making space of enterprises.

At the institutional exchange meeting in August last year, Hu Shaoshang, deputy general manager and director of the company, also pointed out that as Qinshang Optoelectronics quickly invested in a batch of extracurricular training and school-based educational institutions, mastered core assets and expanded the scale, the company will Consider the appropriate time to strip the LED business, thus enriching the cash flow of listed companies.

It must be said that Qinshang shares in the LED business also hoped to be able to "step on" the smart lighting this future hot spot. But the results don't seem to be ideal.

At the end of 2015, Qinshang Optoelectronics held a new product launch conference in Shenzhen called “Cross-Boundary and Breakthrough, Smart Light Life”, and finally announced its main smart lighting product “Tianyan K1”. Officially announced that Qinshang Optoelectronics should fully enter the field of smart lighting.

With the launch of Tianyan K1, as a traditional LED company, Qinshang Optoelectronics began to transform into a smart lighting product.

However, the K1 crowdfunding results on Jingdong did not seem so ideal. Although the actual crowdfunding amount was 103% completed, it exceeded the previous estimate of 5 million. But the actual crowdfunding distribution is not ideal. Except for the 1 yuan lottery file, the maximum completion rate of the other crowdfunding files is only 50%.

Note: The above data is from Jingdong official website

Since then, diligently launched two new concept wisdom lights - "Hyun Hyun" and "Yao Yao", not only can beauty sleep, can repel mosquitoes, but also realize the interaction of human lights, intelligent control, and the powerful The function also attracted the attention of the public.

But the end result is that Qin has now closed its flagship store in Jingdong. All products have also been removed.

In the subsequent announcements of Qinshang Optoelectronics, there is basically no detailed progress on smart lighting, and instead it is a discussion of the bright future of the education industry.

Previously, Qinshang Shares is expected to achieve a total operating income of 839 million yuan during the 2016 reporting period, down 1.28% from the same period of the previous year. The main reason is due to the macroeconomic impact and the further increase in competition in the LED market.

At the end of last year, Qinshang announced that it has adjusted the progress of the LED lighting R&D and design center project based on the principle of prudence for one year (from November 30, 2016 to November 30, 2017), total project investment and construction scale. And the content remains unchanged.

Due to the obvious homogenization of the products in the LED semiconductor lighting industry, the product standards are still not perfect, the participants are numerous, and the price war is serious, the competitive pressure of the company's products at both the price end and the cost side is gradually increasing.

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