Sharp TV screen was sued by users, color TV sales slumped 40%

Late last year, an individual user from Lixia District, Jinan City, Shandong Province prosecuted Sharp (China) Trading Co., Ltd. and TV dealers for cracking Sharp LCD TV screens.
According to the official announcement issued by Sharp Japan, the court has decided to support the user’s appeal and requested the TV sales company to fully refund the purchase fee of 3,999 yuan for the user.
Coincidentally, in August last year, Japan Sharp also issued an official announcement that Nanjing Sharp Electronics Co., Ltd. was sued by an ordinary consumer in Heping District of Tianjin. The reason is that on January 1, 2014, the user purchased a LCD TV manufactured by Nanjing Sharp Electronics Co., Ltd., and this Sharp LCD TV had quality problems that had not been resolved.
Subsequently, the user reached a settlement with the popular sellers in summer, and the TV seller was responsible for paying the user settlement fee, and the user revoked the prosecution against Sharp and the seller.
According to public information, Sharp was annexed by Hon Hai Group in April last year. According to the latest official financial report released by Sharp, from April 1, 2016 to December 31, 2016, the total sales of Sharp LCD TVs were 144 billion yen (equivalent to 8.9 billion yuan), which was the same as the previous year. The fiscal year (236.4 billion yen) plunged by about 40% over the same period.
In addition, from April to December last year, Sharp's sales of LCD TVs also fell by approximately 25% to 3.53 million units, which was far lower than the 4.71 million units recorded in the same period of last fiscal year.
Industry analysts pointed out that the sluggish sales performance of Sharp LCD TVs is closely related to the global recession of the Japanese color TV brands in recent years. China's color TV companies have promoted their own brands' internationalization strategies, which has greatly reduced the global living space of Japanese color TV companies.
In the Chinese market, the high-end market status of Japanese color TV brands such as Sharp, Sony and Panasonic plummeted and was gradually replaced by Skyworth, the Chinese color TV brand, and Hisense.

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