The trend of the times: the era of national broadcast

National broadcast era

The live broadcast has already set off the heat of this era. In less than a year, almost all Internet companies are doing live broadcasts. The "net red" that comes up due to live broadcasts has become a phenomenon (it is too much silk), as if There is only live streaming on the web. With the hosting of the Olympic Games, the live broadcast ushered in a development climax. According to the report released by CNNIC, as of June this year, the number of online live broadcast users in China reached 325 million, accounting for 45.8% of the total netizens.

If you are a professional, live broadcast is a form of real-time, interactive Internet content. Different from the traditional forms of text, pictures, videos, etc., the live broadcast closely interacts with the live content, and the user itself is also a part of content production. According to the time course, the live broadcast can be roughly divided into three categories, the traditional show live, the game live and the pan entertainment.

In fact, for young people, the country has already entered the era of "national live broadcast". Ten years ago, when it came to "female anchor", the picture that appeared in your mind should be like this. . .

Now, when it comes to female anchors, I am afraid that more images of young people should be like this. . .

Whether it is Twitch's live game or YY's live show, to a certain extent, they are based on the script. You can estimate the general development path of the event, but the live broadcast is different, interactive, sharing, and even face to face. The communication, the sense of participation and the sense of presence make the decision of the users very interesting.

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