Tong Jing: Oriental Mingshi Chong first-class helmsman (Figure)


———Eastern Mingshi Supernormal Development Research

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[Tong Jing Xiao Chuan] Tong Jing, female, rabbit, Pisces, blood type: O. In 1986, he graduated from Sichuan Normal University with a major in Chinese Language and Literature. In 2002, he studied MBA. In 1996, he founded Chongqing Wanzhou Baiyun Industrial Co., Ltd., and founded Guangdong Zhongshan Henglan Dongfang Mingshi Lighting Factory in 2001. In 2006, Jiangmen Dongfang Mingshi Lighting Co., Ltd. was established, and its registered “Oriental Mingshi”, “Rodi” and “Sha Brands such as Ershibao. Enthusiastic and widely involved in the industry and other social activities, and received wide acclaim inside and outside the circle.

My positioning is very accurate and my ideas are very clear. My initial goal was to do the mirror headlights first and make the brand of Oriental Mingshi. But my goal is never to be a single-piece champion forever. Sooner or later, Oriental Mingshi will diversify and even break through the boundaries of the industry. However, in the early stages of the company's development, we must be able to withstand the temptation. That is to say, we must do our best to be competent!
———Children

The sky of the lighting is bright, and the Oriental Mingshi is a very dazzling star.

In the past five years, Oriental Mingshi has taken several major steps: accumulating strength and letting the company stand out; integrating resources to make the company stronger and bigger; building brands and letting companies sprint to world-class companies!

Through the history of enterprise development, it is not difficult to see that the role of entrepreneurs can not be ignored in the entire development process of enterprises. Entrepreneur is the soul of the enterprise and the source of corporate culture. It can be said that what kind of entrepreneurs have what kind of corporate culture, what kind of corporate culture, what kind of business tomorrow!

The extraordinary development of Oriental Mingshi should be said to be closely related to the idea of ​​the general manager Tong Jing. At the beginning, Tong Jing was positioned to be a professional mirror headlight. The mirror headlights are small lights that are small enough to be ignored. Because it is too unobtrusive in the overall home package. However, the idea of ​​Tong Jing is to use the small lamp as a headlight. Because it is difficult to do the headlights, it is equally difficult to make small lights. Many companies today are hard to survive because they think it is easy to make lights. In fact, they don't have a good light at all. Tong Jing is different.

After the system was inspected by the system, Tong Jing clearly defined the position: In the early stage, the mirror light was made, and the work was done, refined, and tasted. To be a professional means to be a professional; to be precise, to mean that it is exquisite and wonderful; to make a taste, it means that the class is not outstanding. With this spirit, Oriental Mingshi continues to grow and develop.

In the Oriental Mingshi, to do professional, there are several aspects of the measurement index: the first is technical clearance. It has a large number of skilled workers, sophisticated technology, strict quality control; followed by functional segmentation. A small mirror headlight, actually installed in the living room or bathroom, in a hotel room or in an ordinary home, the requirements are very different. These all require functional segmentation. Through the intuition of her woman, Tong Jing has made this subdivision to the extreme.

Oriental Mingshi is taking the design route. Its design route still follows the aesthetic taste of Tong Jing, so it is particularly eye-catching. In the field of lighting, we often can't actually locate products according to industrial products. Because of the homogenization of technology, in fact, as long as the basic skills are available, it is very difficult to decide the outcome. Therefore, the subsequent competition is mainly focused on the design. In this regard, many companies can be said to have made all the stops. However, some people gradually became enchanted and developed into competitions. Finally, his lights were not sold, but they satisfied the audience's sensory needs, thus wasting a lot of costs.

Tong Jing's aesthetic is unique, all her lights are exquisite but never fancy. Therefore, the lamps of Oriental Mingshi are of pure quality and elegant taste, which is always refreshing. Even if the price is high, it will always be popular.

The second part of the puzzle: child quiet tricks

What's so great in the Russian market? What's so great in the European market? Even the United States, Germany, and the UK market are nothing remarkable! How big is the heart and how big the stage is. In time, our brand stores can also be opened all over the world!

Oriental Mingshi is the practitioner of this dream. ———Reporter's Notes

In all manufacturing companies, there is actually only one choice at the beginning of the business, that is, to make the products good. Oriental Mingshi is no exception. Tong Jing called that time a five-year sword. These five-year-old swords actually include two meanings: Oriental Mingshi products are very popular in the market and have a high market share; another meaning, the Oriental Mingshi brand has gained fame in the lighting and lighting industry. High visibility and reputation. Today, Oriental Mingshi is “Top 100 Quality and Brand Enterprises in China Lighting and Lighting Industry” and “AAA Quality Credit Enterprise in China”.

Tong Jing's uniqueness is that she can always combine her vision and intensive work with her eyes and courage, which makes her company show a strange mushroom cloud-like development trend. The initial low-key is just a gesture, not a permanent "invisibility." Once the time is ripe, it is time to make a big splash. Therefore, after a series of certifications, after the introduction of the ERP management system, Oriental Mingshi frequently appeared in the media, showing a strong impact. This is exactly the same as the character of Tong Jing: no sound is already, blockbuster!

Diversification is an important step in the development of Oriental Mingshi. Experts believe that one of the keys to measuring the success of diversification is whether it is decentralized or further accumulated. Oriental Mingshi began to extend the diversification of the single-piece mirror headlights, apparently further integrating the resources, so it can get twice the result with half the effort. At this time, the Roddy room lamp was pushed out in a logical way. At the time of the steady development of the room lights of Rodi, the Salzburg music crystal lamp was once again launched.

The successful launch of the Salsberg crystal lamp should be said to have a lot to do with the quality and taste of the Oriental Mingshi. Of course, being good at concept marketing is also indispensable. The music crystal lamp is a brand new concept. It combines the lights with the concepts of New Luxury, Austria, Mozart, and Swarovski. As a result, unexpected effects have been produced.

Crystal has always been a symbol of luxury courts. Austria is both a sacred place for music and a synonym for high-grade crystals; it gives the impression of a noble and warmth of metal. Mozart became a symbol of symbolism. Therefore, when the Salzburg crystal lamp was born, it was destined to be red and purple.

Sure enough, dealers are coming. The latest news is that Russian businessmen are willing to open a Salsburg brand store in their country. This seems unbelievable, but it is also natural.

The third part of the puzzle: the famous Orientals in the eyes of Tong Jing

In the event of a major event, the first is to be ambitious, the second is to be far-sighted, the third is to be good at layout, the fourth is to be clear-minded, and the fifth is to be perfect...--Reporter's Notes

Tong Jing is a very passionate person, so her business is also passionate. Tong Jing said that the development of Oriental Mingshi in these years is not unpredictable, but has always been in her planning. She called the plan layout, and I think it's right. "When the East Mingshi is unknown, he pursues to lay a solid foundation; when the Oriental Mingshi is famous, he must refrain from impetuousness and stand the temptation; however, when her development opportunity really comes, she cannot sit on the opportunity and slip away, she must decisively attack. "Tong Jing elaborated her development concept.

Tong Jing planned the Oriental Mingshi: From 2001 to 2005, he firmly established the brand and established the brand. In 2006, he focused on launching the new brand, Schalsberg, to strengthen the vertical and horizontal links of the industry, and at the same time step up the construction of the industrial park. That is to say, in this year, the combination of Oriental Mingshi and NVC further extended their market reach.

In 2007, Oriental Mingshi will further integrate upstream and downstream resources, set up lighting engineering professional supporting companies, and break through the boundaries of the industry to make greater expansion. They are still negotiating cooperation with a German company, joining forces with German companies to expand channels, creating world-class 100 lighting supermarkets and bringing Chinese brands directly to the world!

Passion is on the bottom of the sea. We often say that the way of thinking determines the way out, which is well verified in Tong Jing and her Oriental Mingshi lighting.

Child static impression

I sat opposite her, she smiled. On the wall behind her, Su Dongpo’s word “Nian Nujiao? Chibi Nostalgia” is hung:

Going east, the waves are exhausted, and the ages are romantic.

The west side of the base, the humanity is, the Three Kingdoms Zhou Lang Chibi.

The rock crashed into the clouds, and the waves crashed into the shore, rolling up thousands of snow.

Picturesque, a moment how many hero!

When I was thinking about public money, Xiao Qiao first married, and she was a hero.

Feather fan-wool, talking and laughing, smashing the smoke and burning.

The country’s gods swim, and I should laugh at my early life.

The world is like a dream, and it’s still awkward.

She is the general manager of Oriental Mingshi Lighting, Tong Jing.

She said that she graduated from the Chinese Department and appreciated the words of two people: Su Dongpo of the unrestrained and Li Qingzhao of the Yi. Because of this, she has both temperament at the same time - Su Dongpo's boldness and Li Qingzhao's clearing. Someone used to drink at the same table with her. Before entering the role, she took a bottle of wine to her and said, "You should drink it first. After we finish drinking, we will come to the bottle of wine. She often emphasizes: "I The amount of alcohol is not good, the wine style is good, and the one table master is suddenly stunned.

Usually, she gives people a feeling of honor and generosity, but from time to time to play a little temper. She said to her husband: "We are at home, big things, you are the master, small things, I am the master. But what is a big thing, what is a small matter, divided by me 1 she is very proud of this. It can be seen that she is very favored by her husband. Woman. I have been wondering how to position her? I think about it, I think that petty women are more suitable for her--in fact, she has already entered the ranks of the middle class.

Concerned about the name of the child, the earliest due to the newspaper's first plan on the mirror lamp, from then on know that she is the general manager of the Oriental Mingshi. The female reporter interviewed her said that she is very good to people. I then had the idea to meet her.

Of course, the conversation is pleasant. She is very intelligent, understanding, and very "brother". If there is only this, I think she is still a small woman at best. However, she was very energetic when she was doing business. This is impressive. She said that she likes challenging life in her bones. She graduated from college and worked in an institution, but she did not satisfy the reality. In 1989, she broke the iron rice bowl and went to work in a foreign trade company in Shenzhen. After earning the first pot of gold, she returned to Chongqing Wanzhou to start the Flying Horse Leather Co., Ltd.

From 1996 to 2000, it coincided with the immigrants of the Three Gorges. She seized the opportunity of wealth and set up Baiyun Industrial Co., Ltd. to operate furniture and lighting. As a result, the financial resources rolled and the intimate relationship with the lighting.

The immigration tide has settled, many people frown, but she has already turned to lighting production.

I chose the mirror headlight because she was very sure to get it done. At the beginning, she positioned high-end products and took the road of differentiation. As a result, she succeeded. Because at the time, there was no factory in Guzhen that produced mirror headlights.

At the beginning, it was a bright spot. The EU sales company ordered 100,000 mirror headlights for it once. She gradually became famous in the circle.

She said that her company is an investment-oriented company and does not value short-term benefits. Lighting is a kind of product that turns quickly. Many products are seasonal, but most of them are not good. She also faces a lot of temptations, but she does not play heartbeat and insists on long-term development. After 5 years of grinding a sword, she succeeded. Sales volume has risen and brand awareness has risen.

Tong Jing said that a good entrepreneur should be both a good strategist and a good tactician. The layout and management are indispensable. She practiced this idea very typically.

She said that men can't lack ideas, and women can't be lacking in taste. More wealth, this is also an important criterion to measure their charm.

She said that she always believes that the real effect of the decoration of the lamp is that the lamp itself accounts for only 40%, the environment accounts for 40%, and the culture still accounts for 20%. Therefore, entering her showroom, the lighting environment is very good and the effect is very charming. In particular, entering her Salsberg music crystal lamp showroom, it seems to enter the gorgeous art palace.

Her mantra is: Entrepreneurs must consider the problem from the height of philosophy - jumping out of the ancient town, jumping out of the lights, jumping out of China, the world will be infinitely broad in front of you!

She predicts that luxury consumption will rise sharply in China 20 years later, so she proposes a new luxury ideal in the lighting industry – she wants to create top-quality musical crystal lamps.

Today, her company has grown bigger and bought 50 acres of industrial land in Jiangmen. However, she did not have the arrogance, but she voluntarily assumed some social responsibilities. She was recommended as the executive director of the Guangdong Lighting Association, and the executive vice president of the Sichuan Lighting Association. She was invited as the sole representative of the lighting industry to participate in the 2006 conference of the China Decoration Association in Hangzhou, and made unremitting efforts for the development of the industry. Not long ago, the government delegation of Chongqing Wanzhou, the hometown, came to visit, she did a lot of meticulous and in-depth work, and tirelessly gave back to her hometown--she said that although I have achieved something, I can't forget the root of my hometown!

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