LED Lighting Products New Zhongshan Development Cloth

The 2013 LED new product launch event of Pinshang Lighting officially kicked off at the second banquet hall on the 4th floor of the Hilton Hotel in Zhongshan. Nearly 160 people attended the lighting company's leaders, dealers and industry media reporters. As an outstanding LED model project for 2012, Hilton Hotel chose to hold a marketing summit at Lee & Hilton. It is of great significance to enhance the confidence of dealers selling LED.

At the beginning of the meeting, Mr. Hong Ziang, chairman of Pinshang Lighting, delivered a speech. He introduced the theme of this year's marketing summit and the significance of the site selection to the dealers and media reporters present. The establishment of Pinshang Industrial Park will lay a solid foundation for the development of the product; the LED products will be listed on the market, which will greatly enhance the confidence of dealers in the LED products; the separation of production and sales on products will be further deepened. Further reduce the cost of product operations, improve the overall competitiveness of goods.

Next, Mr. Ye Zhengping, General Manager of Lighting Marketing Division of Pinshang Lighting, talked about the development status of the product in 2012, and further outlined the benefits of the separation of production and sales of the company for the later development of the product, so that the dealers on the market can understand the long-term planning of the product. With the efforts made, Mr. Ye Zhengping clearly stated at the meeting that the product has the confidence and determination to develop LED lighting.

Next, Mr. Liu Jie, the sales director of Pinshang Lighting Marketing Department, took the 2013 marketing planning report. Liu Zongzi created a platform for the agents, and provided products and related services from the company, from the bidding and bidding of large-scale projects. With regard to the cooperation, as well as the development results and direction of the “4+6” project, the efforts made on the marketing of the product in 2013 were elaborated.

In the end, Mr. Sun Jinbo, Product Director of Lighting Marketing Division of Products, introduced the latest LED products to the dealers. Mr. Sun introduced the main products of this year, including the PinJie Series Ceiling Lamps, Pinchi Series Downlights, and New LED Tracks. Spotlights and other products. After introducing the new product, Xu Weiwei, the product manager of the Lighting Marketing Division of the product, worked with the customer to learn solutions to common problems in the LED sales process, which played a very important role in improving the LED application knowledge of the agents.

At 15:00 in the afternoon, under the leadership of the directors of each district, the dealers from the country visited the industrial park under construction and the brand-new franchise store in 2013. The new franchised store adopts a framework-type structure, which facilitates later upgrades. The brand new stores are divided into high-power spotlight areas, clothing chain areas, hotel wall washers, ceiling lamps, tube spotlights, and light source areas. In each subarea, customers are not only given full consideration when purchasing lighting. Lighting experience, but also based on customer purchase requirements for partitioning, easy for customers to buy. In 2013, the company plans to carry out a comprehensive upgrade of franchised stores in large and medium-sized cities throughout the country to fully unify and enhance its brand image.