Suning Tesco Young Executives Average 24

Just when the outside world questioned whether Touchnet’s traditional home appliances could strategically keep up with the trend of online shopping becoming younger, Suning’s quickly acquired an organizational innovation. The average age of senior executives of Suning's e-Commerce Group was 24, and the trend of younger people began to make a decisive battle against e-commerce.

Recently, the restructuring of Suning's Tesco organization structure has been completed. The average age of all the adjusted senior executives is now 24 years old and is currently in place. In this regard, Li Bin, executive vice president of Suning's E-Commerce, said that the learning ability and entrepreneurial mentality of the young group determined the rapid development of Suning.

Ding Dao, senior observer of the Internet and deputy editor of Speedway, told reporters of the “Daily Economic News”. From this adjustment, it can be seen that Suning has further strengthened e-commerce to a strategic height.

With the recent series of strategic arrangements made by various e-commerce companies around the “big home appliances” industry, industry insiders said that the future of competition in this area will be even more intense.

The youngest team of the e-Commerce executive management team as early as the end of February this year, Suning Yunshang Group released the latest organizational structure, among which, in the area of ​​Suning Tesco, eight major business divisions were established to focus on the development of virtual, cloud products and logistics construction. This change can be called the biggest change in Suning's history and has established many departments based on the future development of cloud computing, such as the Digital Applications Division and the Cloud Products Division.

Since its establishment three years ago, Suning Tesco has grown from a separate department to become one of the Group’s two major business headquarters. With increasing emphasis, it has also placed higher demands on this team. The restructuring of Suning's Tesco organization structure has now been completed, and all senior executives of Suning Tesco have also been in place.

Bin Li said, "The adjusted team is Suning's youngest team since its establishment, with an average age of 24 years." It is understood that currently Suning Tesco is mainly composed of 80 post-employees, 90 of which are gradually joined, in addition to the performance of this team. In addition to strong momentum, there are greater benefits to understanding user needs.

Ting Dao believes that from this adjustment, it can be seen that Suning has further strengthened e-commerce to a strategic height. In 2013, Suning Tesco will continue its rapid growth momentum in 2012, but at the same time, it will also erode the business under the Suning Appliance line. Although the two will increase the overall revenue growth, it will also affect its profitability. How to balance the relationship between the two is worth considering by Suning Yunshang Group.

“However, Suning’s adjustment to 8 departments will not be a long-term strategy. In the future, according to market changes, departments or businesses will be added or abolished at any time,” said Ding Daoshi.

E-commerce competition momentum has been strong Some industry sources have earlier disclosed that China's home appliance market size up to 1.3 trillion, but the proportion of sales from e-commerce is very low, this is a huge market has not been well developed.

According to the data report issued by iResearch, China's online shopping market in 2012, B2C transaction size reached 386.99 billion yuan, the market growth of 95.1%. As an important component of B2C, the consumer focus of home appliance retailing is also constantly shifting to the online. With the arrival of the “demographic dividend”, 80 and 90 are becoming the main force for home appliance purchases. At the same time, the high dependence of the young consumer groups on the Internet has determined that they use “online shopping” as their first choice in consumption.

“In the e-commerce industry, there is a general perception that large appliances are fragrant, but because the access threshold for large appliances is not low, and transportation and installation are intricate, real power e-commerce is being implemented. There are very few companies.” Ding Dao further added.

With the Jingdong Mall's first participation in the Shanghai Fair, Tencent e-commerce's Yi Xun launched a high-profile home appliance channel, the competition in this area is increasing.

It is understood that after the main focus of the 3C digital Yi Xun since the second half of last year began to force home appliances category, only a few months to hit the annual sales of 1.5 billion yuan, an increase of up to 358%.

IT commentator Jia Jinghua said in an interview with the reporter of “Daily Economic News” that for e-commerce, the major benefit of doing large home appliances is that it can increase the unit price of customers, and the profit is relatively considerable; It is much lower than department stores and small household appliances, and it eliminates the hassle of returning goods, because usually this piece is made by the manufacturer, and the electricity supplier does not need to ask.

Jia Jinghua believes that if e-commerce companies want to make profits, they must create their own value in addition to increasing customer unit prices, and they must take the route of differentiation (differentiation is reflected in services and product lines).

The two-line service will be a highlight of Suning's e-commerce this year. It is understood that, relying on more than 4,000 service outlets and more than 1,700 stores across the country, Suning's Tesco plans to promote cash stores from all over China. As long as Suning stores are selected, Suning will return a certain amount of cash coupons. This is a win-win move. For consumers, it means that they can save the purchase cost and experience the services of Suning storefronts. For Suning Tesco, the efficiency of distribution is enhanced and the consumers are also strengthened for Suning services. The cognition.

Yi Xun will also introduce home appliance butler special services in early April, including no invoices warranty, after-sales outlets electronic maps, after-sales service charges, publicity, and many other domestic e-commerce industry's pioneering services in the field of home appliances.