"Duoduo debt restructuring" is playing the heartbeat test is trust
However, according to a survey by Gaogong LED reporter, Mao Guozhen returned to Shenzhen on the 13th. Until now, he has not given any explanation to the staff of the company, and his employees have never seen Mao Guojun. In the interview with Gao Gong LED reporter, Fang Jin (a pseudonym), who has been working for two years in Duo Duo, said: "After all, we have worked so well for us. If the company has difficulties, we hope to work together to tide over the difficulties, just Until now, Mao has not given us any explanation."
Although, before the media report promotion meeting on the 19th will raise 1.42 million yuan to pay the basic salary of the employees owed by enterprises. However, according to the reporter, the employee losses caused by the company’s failure have not been compensated accordingly. On the morning of the 19th, nearly 120 employees of the company had filed a case with the labor procuratorate and demanded a citizen compensation fee of 1.5 million yuan. At present, the proposal has been adopted and is proposed today, and will be held on December 9.
In addition, according to the high-tech LED reporter, the shareholding fund, which is a shareholder, has not been returned to the employees. "Before the company was preparing to go public, every salesman had a shareholding fund (after deducting 30% of the commission as a shareholding fund), but these fund-raising funds did not compensate us," Fang Jin told reporters. At the same time, the sales staff of the company's business department owed more than 100,000 yuan business commission has not received any reply.
The emergence of Mao Guofan once again aroused the attention of the industry. "First of all, Mao Guozhen can come back to solve the problem, which is worthy of recognition," Shi Yaozhong, chairman of Shenzhen Ruituo Optoelectronics Technology Co., Ltd., said in an interview with Gao Gong LED reporter. Shi Yaozhong admits that Yan Duoli and Ruituo entered the LED industry almost at the same time. In the ups and downs of the past two decades, the development of the industry has been well understood. Therefore, the current status of the LED industry is not the main cause of corporate failure.
As for the plan for asset restructuring, many people in the industry admit that even if the restructuring is successful, the future development still has a long way to go. Shi Yaozhong believes: "There is a great difficulty in reorganizing the assets of the company, and the possibility of success is very small."
Core staff turnover
In addition to the long product line and the broken capital chain, there are internal management issues, including core technologies.
The LED industry is developing rapidly and the pace of technology update is accelerating. According to the high-tech LED reporter, the research and development level of the company is still in the basic stage of traditional technology, lack of continuous research and development capabilities, lack of technology roadmap, and the products are not in line with future market demand.
The key to technology competition lies in talent. As a company with more than ten years of history, there is no core backbone and it is a failure. For talents, the “钧多立†after asset restructuring is facing a severe talent test.
According to a company employee who has left the company, the reporter said that the flow of personnel before the collapse of the company is very frequent, and the "core backbone" is often changed. After the "falling off" incident, many employees have already taken another job. And if you want to restructure your assets, the company basically has to rebuild a team. For the sturdy and versatile experience of “running the roadâ€, it is necessary to make some efforts to regain the trust of employees, especially senior management.
Yan Duoli is not a very strong asset company, both for display and lighting, and the lighting field is also involved in packaging and applications. "Strong and bigger is not the most important. For SMEs, it is most important to form core technologies in the segmentation and form core competitiveness," Shi Yaozhong said.
For the lack of core competitiveness and products, after asset restructuring, how to identify itself and form core competitiveness in many product lines is also a major problem in the future. In the words of Zhong Bin, general manager of Zhejiang Intel Optoelectronics Technology Co., Ltd., the asset restructuring has also challenged the new management team and investors. If the new entrants and the original shareholders and management team are not in harmony, it is difficult to make Dolly made a comeback.
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