Lenovo's VR strategy Zhang Yimou Yang Yuanqing cross-border dialogue

[IT168 News] On November 15th, the popular Qitian Group shake hands Lenovo Group's "cross-border + ∞" - the VR industry global strategic layout conference was held in Beijing. The popular Sochi Group SoReal brand announced the "entertainment handshake technology" with Lenovo Group. The strategic cooperation will jointly create a new benchmark for entertainment and leisure ecology.

At the press conference, Zhang Yimou, co-founder of the internationally renowned directors, the popular Qitian Group and the SoReal brand, Qi Xiao, the founder of the popular Qitian Group and the SoReal brand, Wang Lei, co-founder of the popular Qitian Group and the SoReal brand, president and chief executive of Lenovo Group. Yangqing Yang, Senior Vice President of Lenovo Group, He Zhiqiang, President of Lenovo Venture Capital Group, Song Chunyu, Vice President of Lenovo Group, Yao Jiangtao, Chairman of AVIC Premium Special Aviation Capital Trust, Liu Gang, President of Shenzhen Innovation Investment Group, North China, Overseas Chinese Culture Group Manager Hu Meilin, Peter Levin, Lions Gate Interactive Business and Gaming Division President, LeTV Group, Jiang Zhiqiang, Chairman of Anle Film Group, Team Representative of Huace Film & Television Co., Ltd., and Li Li, Chairman of Lichen International Culture Media , representative of Beijing Municipal Cultural Assets Management Office, Andrew of Unity Technologies Greater China, famous performing artist Zhang Guoli, famous singer Sha Baoliang, Dean of Right Business School Wu Airong and many other guests attended to witness the joint venture between the Legend Real Estate Group and the Legend Group Strong alliance.

SoReal's business landscape is expanding exponentially

As a leader in the field of entertainment and leisure, the SoReal brand of the Hong Qi Tian Group has grown rapidly since its establishment and has achieved impressive results. At the press conference, Qi Xiao, the founder of the Hong Kong Qitian Group and the SoReal brand, gave a detailed explanation of the brand's development status. SoReal’s VR Entertainment Experience Center has now crossed major business districts in Beijing, firstly with stores in famous landmarks such as Wangfujing and Sanlitun, and in the Xizhimen prosperous business district, it will soon be the first in China with the Beijing Exhibition Center. VR indoor dinosaur theme park; future SoReal brand will also be displayed in Macao, Taiwan, Singapore, South Korea, Japan and even the United States, Las Vegas and other regions at home and abroad. In just eight months, the SoReal brand has been able to depict such a huge commercial area, which is a remarkable innovation in the field of entertainment and leisure. As Qi Xiao said: "SoReal will surely become a new cultural symbol in China and even in the world. The SoReal brand will also become the voyager, benchmarker and leader in the era of VR." I believe that under the guidance of the grand strategic layout, this Young and creative brands will bring more surprises to the industry.

â–² The Qiqi Group and the founder of SoReal brand Qi Xiao

SoReal Handshake Cross-Border Collaboration as Technology Leader

With the commencement of various businesses, SoReal is gradually developing into a mature brand, and will continue to infiltrate all vertical industries for cross-border strategic cooperation. Wang Lei, the co-founder of Hongqitian Group and the SoReal brand, said: "Donghong Qitian Group hopes to break through the industry barriers through the new medium of VR", "Next SoReal will use VR technology in education, training, and medical fields. In-depth cooperation in vertical industries such as sports fields creates a more forward-looking entertainment format."

â–² Wang Qilei, co-founder of the popular Qitian Group and the SoReal brand

It is worth noting that the cross-border cooperation between the SoReal brand and Lenovo Group's "Entertainment Handshake Technology" is setting off waves in the industry, which is also an important strategic step for the brand's cross-border travel. For this dual-brand cooperation, He Zhiqiang, senior vice president of Lenovo Group and president of Lenovo Venture Capital Group, said: “The most important investment direction for Lenovo venture capital is technology related to IT, and SoReal is also very much concerned with the international resources of Lenovo. The cooperation is a love between the two parties.” SoReal brand always adheres to technological innovation, is committed to the integration of the virtual world and the real space, to create a new VR entertainment ecosystem, and Lenovo Group is the world’s top 500 well-known technology brands in technology The field is at the top. The cross-border cooperation between the two brands, Lenovo's top hardware and SoReal's strong combination of top software content will inevitably bring immeasurable influence on science and technology entertainment.

â–² Senior Vice President of Lenovo Group and He Zhiqiang, President of Lenovo Venture Capital Group

Zhang Yimou Yang Yuanqing Qi Ju talks about the future of entertainment technology

At the press conference, internationally renowned directors, Zhang Yimou, co-founder of the popular Qitian Group and the SoReal brand, and Yang Yuanqing, president and CEO of Lenovo Group, also started a cross-border exchange of entertainment and technology. Zhang Yimou stated that the upgrade of the entertainment industry is a trend. The new film “Great Wall” is also planning to develop VR. The combination of the entertainment industry and VR makes people look forward to it. More bluntly: “In the future, we will live in the video world, and VR will be another virtual image space. "Yang Yuanqing also introduced the Lenovo Group's layout in the VR industry and looked forward to the future of technology. "VR is an indispensable part of the smart Internet era." In the future, this industry will completely open up the hardware and software. And services, to bring more users to a more extreme experience, the dialogue between the two can be said to be a dialogue of the entertainment and science and technology industry, and this time SoReal and Lenovo's cross-border is the "entertainment + technology" cross-border. Under the current background of policy, technology, and entertainment, VR technology will infiltrate all aspects of consumer life. When Hongqitian Group and Lenovo Group's cross-border cooperation can be described as good time and place, the dual-brand joint VR experience space will also bring consumers unprecedented entertainment and leisure experience.

At the end of the conference, Qi Xiao, the founder of the popular Qitian Group and the SoReal brand, Wang Lei, co-founder of the popular Qitian Group and the SoReal brand, Zhang Yimou, co-founder of the internationally renowned directors, the popular Qitian Group and the SoReal brand, president and chief executive of Lenovo Group Yangqing Yang, Senior Vice President of Lenovo Group, He Zhiqiang, President of Lenovo Venture Capital Group, Song Chunyu, Vice President of Lenovo Group, and Yao Jiangtao, Chairman of Aviation Industry Specialization AVIC Trust, took a group photo and announced the cooperation between SoReal Brand and Lenovo Group. The strategic cooperation between the two brands has allowed the industry to see the infinite possibilities of cross-border cooperation of “entertainment + technology”. It is believed that under their impetus, VR technology will bring tremendous changes to consumer life and create a new world of entertainment and leisure.

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