Service robots in the blue ocean to lower prices into the key to market outbreaks
In the classification of the International Robot Alliance (IFR), robots are generally divided into industrial robots and service robots. Industrial robots emerged in the 1960s, and service robots did not appear until the 1990s. At present, the global robots are mainly industrial robots, and the total market accounts for 80%.
"Now industrial robots are relatively mature, it can be said that the Red Sea, and civilian service robots are still blue ocean." An industry insider told reporters.
Service robots in the blue ocean to lower prices into the key to market outbreaks
Compared with the fierce competition in the industrial robot market, the market space for service robots is expanding, and it is indeed a blue ocean. According to a report released by the Ministry of Industry and Information Technology in May this year, the Chinese service robot market has entered a stage of rapid growth. It is estimated that by 2020, the annual sales revenue of service robots is expected to exceed 30 billion yuan. And service robots have an impact on almost all industries, and their derivative value is even more difficult to calculate. The application scene of the service robot is quite rich, playing a ball with the robot, letting the robot build a building block, and playing the game with the robot... Various concepts and various types of service robots are constantly being generated, until now, the shopping robot and the feeding robot , guiding robots, etc., the service robots show a trend of doing 360 lines.
However, although it is a blue ocean, it is not really gold everywhere. The reporter searched on e-commerce platforms such as Jingdong and Tmall, and found that products such as public service robots and food delivery robots were basically unattended.
“At present, we only have one food delivery service robot to start mass production. The annual output is about 20,000 units, and the price is 20,000 yuan. It is used in 20 restaurants. The other types of robots only accept reservations and have not yet put into mass production. The staff of the pangolin robot company told the reporter, and the staff said that it was inconvenient to disclose the amount of the reservation.
According to the staff of the Xinsong Service Robot Division, their popularity of Pine Cone II is not very high, and can only be seen at some outlets of Hua Xia Bank and China Construction Bank. "The basic version of the Pine Cone II is priced at 180,000. From some feedback, the customer feels that the price is not high."
Reduced cost at least ten thousand yuan <br> <br> prospects are so full, but the reality is always skinny. The high cost and high price, and low cost performance are the important reasons why the service robot market has not yet started. In order for service robots to truly enter thousands of households, vendors must consider how to significantly reduce costs.
The birth of a service robot is subject to the core technology research and development, core component manufacturing, robot manufacturing, and robot application processes, followed by maintenance services. Anyone involved in the core must have huge investment in capital, talent and technology.
A senior investor in the field of robotics in Shenzhen believes that the demand for the service robot market is real, but to start a business in this field, the very important condition is that the robot product is 90% cheaper than the existing products on the market, otherwise it will be difficult to sell. . It may be a matter of opinion whether it is cheaper to open the market, but high prices are undoubtedly one of the biggest constraints.
“Overall, the cost of industrialization of service robots is very high. The service robots want to enter the ordinary households in large quantities, and the production and sales costs must be reduced to at least 10,000 yuan. This is very difficult to achieve at this stage.â€
Appropriate price, this is the key premise that new products and services can enter mass consumption. Otherwise, it can only be a luxury for a few people.
In June last year, the world’s first robot that perceives human emotions, which was built by Japanese telecom giant Softbank, was launched. The first batch of 1,000 online sales sold for 60 seconds was robbed, largely thanks to its relatively low cost. The price (each price is about RMB 10,000), but the low price requires precise control of the cost.
Homogenization "planted a" time bomb <br> <br> addition to the appropriate price, but also have excellent performance.
An industry insider told reporters that the functionality of many service robots is still weak, and there are problems such as large size, slow movement, and high error rate. In addition, service robots also face the security and ethical issues of human-machine collaboration and interaction. "For example, after the liberation of the master's hands, the service robot can meet the spiritual needs of the owner."
Throughout the service robot market, chat robots, educational robots, and medical robots are all in full bloom. The tentacles involve various fields, but it is undeniable that most service robots are homogenized and are still at the level of primaryization.
"The upstream of the robot industry is the core component, which is equivalent to the brain. In this field, China basically relies on imports. The middle game is the robot body, which is the robot body. The downstream is the system integrator. At present, 95% of the domestic enterprises are concentrated in this. At the link. Qu Daokui, deputy director of the National Engineering Research Center for Robotics, said that there is a lack of independent brands, and there is still a big gap between the development of key components such as controllers, high-precision reducers and drives.
In the interview, the reporter found that although the service robots involved in all walks of life, they were similar. Take the guiding robot as an example, its function is mainly to guide customers, and there is no unique highlight. Therefore, the "homogeneous" phenomenon of service robots is also more serious.
“The products of different companies are indistinguishable. Perhaps once this market develops, it will also usher in such a brutal shuffle as the Android mobile phone industry,†an industry source said.
For a family, how is it a good service robot? What is certain is that no one wants to put a bunch of sweeping robots, window cleaning robots, cooking robots at home, and then need to command them how to do it. Tired. Most families want a robot butler like Rossi in the cartoon "Jettersons". Although she can only walk by the wheel, she has a pair of smart hands and a smart mind. She uses a vacuum cleaner. I will cook, cook coffee, and be able to counterattack in any conversation.
When Apple introduced the iPhone, one of its most novel features was the replacement of physical keyboards with touch screens. In just a few years, iPhone sales soared, and then almost all other smartphone makers followed Apple, using touchscreens in their devices.
For the future of service robots, the market has not yet formed a clear answer. One of the reasons is that no company has become a clear winner.
However, what is certain is that the service robot is indeed a blue ocean. Chatting robots, educational robots, medical robots, etc. paint a beautiful blueprint for entrepreneurs. However, in the initial stage of industrialization, they face more challenges and most The key point is how to make your service robot unique, so that users will not experience aesthetic fatigue, and their products will not be concealed in the public.
Some experts suggest that robots must be well integrated into the human environment, which requires the robot to no longer interact with programming as in the past, and must try other interactions. Therefore, there is still a long way to go in the future of service robots.
"Now industrial robots are relatively mature, it can be said that the Red Sea, and civilian service robots are still blue ocean." An industry insider told reporters.
Service robots in the blue ocean to lower prices into the key to market outbreaks
Compared with the fierce competition in the industrial robot market, the market space for service robots is expanding, and it is indeed a blue ocean. According to a report released by the Ministry of Industry and Information Technology in May this year, the Chinese service robot market has entered a stage of rapid growth. It is estimated that by 2020, the annual sales revenue of service robots is expected to exceed 30 billion yuan. And service robots have an impact on almost all industries, and their derivative value is even more difficult to calculate. The application scene of the service robot is quite rich, playing a ball with the robot, letting the robot build a building block, and playing the game with the robot... Various concepts and various types of service robots are constantly being generated, until now, the shopping robot and the feeding robot , guiding robots, etc., the service robots show a trend of doing 360 lines.
However, although it is a blue ocean, it is not really gold everywhere. The reporter searched on e-commerce platforms such as Jingdong and Tmall, and found that products such as public service robots and food delivery robots were basically unattended.
“At present, we only have one food delivery service robot to start mass production. The annual output is about 20,000 units, and the price is 20,000 yuan. It is used in 20 restaurants. The other types of robots only accept reservations and have not yet put into mass production. The staff of the pangolin robot company told the reporter, and the staff said that it was inconvenient to disclose the amount of the reservation.
According to the staff of the Xinsong Service Robot Division, their popularity of Pine Cone II is not very high, and can only be seen at some outlets of Hua Xia Bank and China Construction Bank. "The basic version of the Pine Cone II is priced at 180,000. From some feedback, the customer feels that the price is not high."
The birth of a service robot is subject to the core technology research and development, core component manufacturing, robot manufacturing, and robot application processes, followed by maintenance services. Anyone involved in the core must have huge investment in capital, talent and technology.
A senior investor in the field of robotics in Shenzhen believes that the demand for the service robot market is real, but to start a business in this field, the very important condition is that the robot product is 90% cheaper than the existing products on the market, otherwise it will be difficult to sell. . It may be a matter of opinion whether it is cheaper to open the market, but high prices are undoubtedly one of the biggest constraints.
“Overall, the cost of industrialization of service robots is very high. The service robots want to enter the ordinary households in large quantities, and the production and sales costs must be reduced to at least 10,000 yuan. This is very difficult to achieve at this stage.â€
Appropriate price, this is the key premise that new products and services can enter mass consumption. Otherwise, it can only be a luxury for a few people.
In June last year, the world’s first robot that perceives human emotions, which was built by Japanese telecom giant Softbank, was launched. The first batch of 1,000 online sales sold for 60 seconds was robbed, largely thanks to its relatively low cost. The price (each price is about RMB 10,000), but the low price requires precise control of the cost.
Homogenization "planted a" time bomb <br> <br> addition to the appropriate price, but also have excellent performance.
An industry insider told reporters that the functionality of many service robots is still weak, and there are problems such as large size, slow movement, and high error rate. In addition, service robots also face the security and ethical issues of human-machine collaboration and interaction. "For example, after the liberation of the master's hands, the service robot can meet the spiritual needs of the owner."
Throughout the service robot market, chat robots, educational robots, and medical robots are all in full bloom. The tentacles involve various fields, but it is undeniable that most service robots are homogenized and are still at the level of primaryization.
"The upstream of the robot industry is the core component, which is equivalent to the brain. In this field, China basically relies on imports. The middle game is the robot body, which is the robot body. The downstream is the system integrator. At present, 95% of the domestic enterprises are concentrated in this. At the link. Qu Daokui, deputy director of the National Engineering Research Center for Robotics, said that there is a lack of independent brands, and there is still a big gap between the development of key components such as controllers, high-precision reducers and drives.
In the interview, the reporter found that although the service robots involved in all walks of life, they were similar. Take the guiding robot as an example, its function is mainly to guide customers, and there is no unique highlight. Therefore, the "homogeneous" phenomenon of service robots is also more serious.
“The products of different companies are indistinguishable. Perhaps once this market develops, it will also usher in such a brutal shuffle as the Android mobile phone industry,†an industry source said.
For a family, how is it a good service robot? What is certain is that no one wants to put a bunch of sweeping robots, window cleaning robots, cooking robots at home, and then need to command them how to do it. Tired. Most families want a robot butler like Rossi in the cartoon "Jettersons". Although she can only walk by the wheel, she has a pair of smart hands and a smart mind. She uses a vacuum cleaner. I will cook, cook coffee, and be able to counterattack in any conversation.
When Apple introduced the iPhone, one of its most novel features was the replacement of physical keyboards with touch screens. In just a few years, iPhone sales soared, and then almost all other smartphone makers followed Apple, using touchscreens in their devices.
For the future of service robots, the market has not yet formed a clear answer. One of the reasons is that no company has become a clear winner.
However, what is certain is that the service robot is indeed a blue ocean. Chatting robots, educational robots, medical robots, etc. paint a beautiful blueprint for entrepreneurs. However, in the initial stage of industrialization, they face more challenges and most The key point is how to make your service robot unique, so that users will not experience aesthetic fatigue, and their products will not be concealed in the public.
Some experts suggest that robots must be well integrated into the human environment, which requires the robot to no longer interact with programming as in the past, and must try other interactions. Therefore, there is still a long way to go in the future of service robots.
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