Respond to the trend of the times, Changhong Manufacturing embarked on a smart road

At present, special projects for smart manufacturing are being publicized in 2015. The Ministry of Industry and Information Technology website shows that there are a total of 94 smart manufacturing-related projects, and the reporting unit involves more than a dozen listed companies. This announcement marks the official launch of a special project for smart manufacturing. After the reform of the major shareholder speeded up and was included in the Chinese manufacturing project, Sichuan Changhong received much attention from the market and the stock price showed an explosive growth.


Changhong has implemented a "three-step" strategy for its "smart manufacturing": automation, information, and intelligence. According to incomplete statistics, in recent years, Changhong has invested more than 300 million yuan in informationization.

It is reported that after the official launch of the smart manufacturing special project, 17 listed companies including Sichuan Changhong applied for the project. After Changhong, the majority shareholder of Changhong, officially changed its name to Changhong, Changhong’s state-owned enterprise reforms officially kicked off. Sichuan Changhong was favored by the secondary market, from the closing price of 9.07 yuan on June 1 to the highest price of 15.09 yuan on June 16. Sichuan Changhong shares rose by more than 66% in just 12 trading days.

It is understood that as early as many years ago, Changhong took enterprise information as the focus of business layout. Five years ago, Changhong established the Engineering Technology Center. One of the current major tasks of the center is to explore the establishment of a set of future-oriented intelligent manufacturing with the technical core of "IE (industrial engineering) + IT (information) + AT (automation) + DFM (design for manufacturing)". The system breaks the wall between the user and the factory to achieve mass customization.

According to insiders of Changhong Holdings, “The change of name of the major shareholder is only the beginning of the reform. The relevant steps will be followed in an orderly manner. The layout of the smart project will be the main direction of Changhong in the next few years.”

Smart manufacturing is not simply using robots, automation equipment, and other armed factories, but the gradual upgrading and perfect integration of informationization, automation, and standardization. Only in this way can we form a complete intelligent manufacturing system that is self-driven and self-optimized. Therefore, the intelligent transformation of enterprises is inevitably a subversion of the system. In the context of the network age, all aspects of R&D, production, and sales must be fully considered in terms of “user thinking”, and a new business model should be used to cover the future.

In terms of smart factories, Changhong has achieved fruitful results after years of accumulation. In Changhong's molding company Plastic Factory No. 4, only tens of machine tools in its 20,000-square-meter factory are running on its own, and there is no worker in front of the machine tool. The mystery lies in the application of informatization. Changhong builds an intelligent system management platform with information as a support, enabling communication between machines, equipment, and parts. The data in each link of the production process can thus be circulated in real time and later. The end platform realizes the intersection. The entire production process can be self-tested, self-driven and self-optimized.

Currently, Changhong has built up three platforms: smart R&D, smart manufacturing, and intelligent trading to reconstruct the manufacturing system. Through user-oriented information construction, it has broken the boundaries between users, sub-suppliers, and enterprises. The early layout of the data makes mass customization possible. It is reported that since 2009, Changhong has begun to reform the layout of the entire production line, and the original isolated user demand analysis, market forecasting, production planning and other aspects of the data flow to open up to achieve intelligent production.

By reshaping the manufacturing system centered on the user's entire process and personalized experience, Changhong has greatly increased production flexibility, shortened the time to market, and continued to innovate the user experience through product iterations. For example, Changhong CHiQ (QiKe) series products already have customized manufacturing capabilities. Through the CHiQ product reservation order platform, users can not only select the boot screen of the CHiQ TV, but also can freely combine the 8 scene modes of CHiQ's air-conditioning according to demand. And collocation.

According to the analysis of relevant industry sources, China has become the world's largest producer of manufacturing operations. However, for a manufacturing company, especially a discrete production company, it is a vast project to fully realize intelligence. With the rise of a new round of industrial revolution, the country's implementation of China's production of 2025, the Internet and industrial and other projects to carry out one after another, for China's home appliance industry is an opportunity, but also a challenge. Whoever can hold it, whoever will take the initiative will take the lead.



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