Sword refers to high-end Hisense brand technical content aspirations in China
After more than a year of invasion by Internet companies, the color TV industry has been turbulent. In particular, the traditional color TV industry has been greatly affected. However, mainstream domestic TV companies represented by Hisense have performed very stably. As of September of this year, Hisense TV The sales volume of the color TV market in China reached 17.79%, leading the second place by nearly 3 percentage points, ranking first in market share for 13 consecutive years. Although Internet TV has brought a huge impact on the color TV industry, Internet thinking has changed the thinking mode of traditional color TV companies, so that traditional enterprises with hardware advantages continue to have software, systems, and content on the basis of keeping hardware leading. Development and continuous innovation, this change has brought a huge turn for the traditional color TV companies.
ULED TV and laser cinema TVs take a close look at the high-end market. Among the color TVs sold by Hisense TV, high-end product batches account for a large part of the market. It is precisely because the steady development of high-end product lines can make the Hisense brand prosperous. It also led the development of the industry.
When it comes to Hisense TV, everyone first thinks about Hisense ULED TV, which is different from OLED TV. ULED TV has more excellent backlight technology and image processing capabilities. It uses multi-zone independent backlight control and HiView scene engine technology, and simulates active light emission. The display device's superior features enable high-contrast, high color gamut, and high-speed response with perfect picture quality. ULED TVs have the same color saturation and contrast performance as OLEDs, and they have more advantages in brightness and technology maturity than OLEDs. .
In addition to ULED TVs, in July this year, Hisense released the world's first DLP ultra-short focus 4K laser television in Paris. At the same year's IFA exhibition, well-known brands Sony and TCL also showed laser television products, which also demonstrated Hisense's Strategic vision also shows that Hisense has played a major role in the development of the television industry.
It is always the fastest to lead the industry in the long-term development of new technologies and new innovations in the color TV industry. Hisense is also in a leading position in terms of the release of new products and technologies.
In March, Hisense launched the ultra-quality MU7000 TV, and in April, Hisense introduced 8KU LED TV. In June, Hisense released the first high-end brand of China's Internet TV market, VIDAA, and in July, Hisense re-released the world's first DLP ultra-short focus. 4K laser cinema TV.
Such a high-frequency release of new products can be seen in the layout of Hisense TV industry, but also side of the Hisense strong technical strength and pre-judgment ability for the industry, maturity is Hisense TV brings consumers the most intuitive experience!
Among them, Hisense MU7000 TV uses Hisense's newly developed ULED3.0 technology and Hi-ViewPro image quality processing chip - the letter core, and to achieve full HDR, significantly enhance the screen contrast and significantly improve the gray scale, so that the darker black, white More pure, full of subtle brightness changes.
Hisense 8K ULED TV uses third-generation ULED technology and Hi-view Pro image quality engine chip independently developed by Hisense. For the first time, 8K display is realized, peak brightness reaches 2 to 3 times that of conventional products, and tens of millions of dynamic contrasts are achieved. And the color gamut range of 106% NTSC exceeds the requirements of the world's most demanding UHD Premium HDR display performance standards, and once again exceeds OLED in the integrated display effect, reaching the industry's highest image quality level.
Recently, the Hisense DLP ultra-short-focus 4K laser cinema TV, which has recently met with everyone, firmly holds the core technology of the next-generation display technology laser TV in its own hands by consolidating ULED's advanced display technology.
Brand influence is the cornerstone of occupying the high-end market. Hisense TV has always had a big move since last year. From sponsoring the “Extreme Challenge†to sponsoring the European Cup and Chinese Olympic Games gymnastics team this year, it is a national player! The Hisense TV The strategic layout has enhanced the brand awareness of Hisense brand in the world, but also demonstrated Hisense's determination to deploy a global product line. The globalization of Hisense TV this year has undoubtedly achieved great success.
As the first TV brand in China, Hisense’s brand influence has been very far-reaching. This influence is mainly reflected in the high-end product line. Hisense TV’s sales in high-end products have always been in the leading position in the industry.
According to statistics, the increase in brand awareness brought by the European Cup effect has directly stimulated sales of Hisense products in the European market. Sales in the second quarter have increased by 56% year-on-year and by 65% ​​from the previous quarter.
The high-speed growth of the high-end TV market has become a trend. Hisense has played a leading role in the high-end color TV market. At the same time, the history of Hisense becoming a leader in high-end color TV sets has just begun. We are very much looking forward to this type of branding in the TV industry like Hisense. Under the leadership of traditional color TV companies, they can go further and further!
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
ULED TV and laser cinema TVs take a close look at the high-end market. Among the color TVs sold by Hisense TV, high-end product batches account for a large part of the market. It is precisely because the steady development of high-end product lines can make the Hisense brand prosperous. It also led the development of the industry.
When it comes to Hisense TV, everyone first thinks about Hisense ULED TV, which is different from OLED TV. ULED TV has more excellent backlight technology and image processing capabilities. It uses multi-zone independent backlight control and HiView scene engine technology, and simulates active light emission. The display device's superior features enable high-contrast, high color gamut, and high-speed response with perfect picture quality. ULED TVs have the same color saturation and contrast performance as OLEDs, and they have more advantages in brightness and technology maturity than OLEDs. .
In addition to ULED TVs, in July this year, Hisense released the world's first DLP ultra-short focus 4K laser television in Paris. At the same year's IFA exhibition, well-known brands Sony and TCL also showed laser television products, which also demonstrated Hisense's Strategic vision also shows that Hisense has played a major role in the development of the television industry.
It is always the fastest to lead the industry in the long-term development of new technologies and new innovations in the color TV industry. Hisense is also in a leading position in terms of the release of new products and technologies.
In March, Hisense launched the ultra-quality MU7000 TV, and in April, Hisense introduced 8KU LED TV. In June, Hisense released the first high-end brand of China's Internet TV market, VIDAA, and in July, Hisense re-released the world's first DLP ultra-short focus. 4K laser cinema TV.
Such a high-frequency release of new products can be seen in the layout of Hisense TV industry, but also side of the Hisense strong technical strength and pre-judgment ability for the industry, maturity is Hisense TV brings consumers the most intuitive experience!
Among them, Hisense MU7000 TV uses Hisense's newly developed ULED3.0 technology and Hi-ViewPro image quality processing chip - the letter core, and to achieve full HDR, significantly enhance the screen contrast and significantly improve the gray scale, so that the darker black, white More pure, full of subtle brightness changes.
Hisense 8K ULED TV uses third-generation ULED technology and Hi-view Pro image quality engine chip independently developed by Hisense. For the first time, 8K display is realized, peak brightness reaches 2 to 3 times that of conventional products, and tens of millions of dynamic contrasts are achieved. And the color gamut range of 106% NTSC exceeds the requirements of the world's most demanding UHD Premium HDR display performance standards, and once again exceeds OLED in the integrated display effect, reaching the industry's highest image quality level.
Brand influence is the cornerstone of occupying the high-end market. Hisense TV has always had a big move since last year. From sponsoring the “Extreme Challenge†to sponsoring the European Cup and Chinese Olympic Games gymnastics team this year, it is a national player! The Hisense TV The strategic layout has enhanced the brand awareness of Hisense brand in the world, but also demonstrated Hisense's determination to deploy a global product line. The globalization of Hisense TV this year has undoubtedly achieved great success.
According to statistics, the increase in brand awareness brought by the European Cup effect has directly stimulated sales of Hisense products in the European market. Sales in the second quarter have increased by 56% year-on-year and by 65% ​​from the previous quarter.
The high-speed growth of the high-end TV market has become a trend. Hisense has played a leading role in the high-end color TV market. At the same time, the history of Hisense becoming a leader in high-end color TV sets has just begun. We are very much looking forward to this type of branding in the TV industry like Hisense. Under the leadership of traditional color TV companies, they can go further and further!
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
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