Which O2O e-commerce approach is best for the LED lighting industry?

O2O is a hot topic of speculation in the lighting industry this year. Looking at the existing O2O model, there are self-built platforms, but also rely on other platforms, have their own play, but also have a group to play. But what kind of model is a good business model? I think the core of the business model is to serve people, only to bring better experience and service to people, and only to supplement the existing model is the good business model.

Give consumers a good shopping experience

The O2O model takes full advantage of the Internet's advantages of trans-regional, borderless, massive information, and massive users, and at the same time, fully taps offline resources to facilitate the transactions of online users and offline goods and services. Group purchase is a typical representative of O2O.

For users: no need to go out, you can easily and comprehensively understand the business information and the provided services online, as well as the evaluation of consumer customers can be used for reference; can directly through online consultation and exchange, reduce the cost of sales of customers; With appointments, personalized customization, and service at home, customers can get a better shopping experience.

Bring more realistic prices to consumers

In addition to experience, consumers are more likely to care about prices. The advantage of O2O is that it can directly realize brand-to-consumer, reduce intermediate links, be cheap, be easy to purchase, and discount information can be known in time. In addition, the use of the O2O model has greatly expanded sales channels and reduced the marketing costs of businesses. The energy saved can increase investment in improving services and improving product quality, so that the selling price naturally has more advantages.

Bring innovation to existing models

The first is a full use of social resources. Uber, for example, is a typical example. Allows you to purchase a private car ride service application through your mobile phone. The way it works is as follows: Download the Uber app, send a taxi request; a private car arrives in front of you in a few minutes (this app can track and locate the private car via GPS); you can choose to use that private car; you can also query each car The distance from the car to you, the road map; the payment and tipping are done automatically by credit card. Although the cost is higher than the taxi price, its comfort and speed are unmatched by the taxi. Obviously it is highly competitive because it can bring major innovations to the taxi industry.

For example, the purchase of lamps and lanterns, consumers are more concerned about the quality, design, installation, after-sales service and other issues, if the lighting industry through the integration of all resources can be one-stop solution, through online booking, home design, home installation to help the industry's e-commerce "final "One kilometer" allows goods to reach consumers in the fastest speed, which will be particularly welcomed by consumers.