Appliance companies need to introduce new

With the development of the home appliance market, holiday promotions have become a norm. Whether it is the Dragon Boat Festival or the National Day, home appliance companies will seize every opportunity for sales promotion. Consumers are also familiar with this. However, consumers also have a sense of fatigue. Therefore, home appliance companies must introduce new products in order to win more market share.

Holiday promotions have really boosted the sales of the home appliance market

Labor Day has special significance for home appliance companies. Since the biggest promotions in the first half of the year will be held during May 1st Labor Day, household appliances companies attach great importance. Of course, holiday sales have really boosted the sales volume of the market. Data from Ovid Consulting shows that in the three weeks (04.14-05.04) of the promotion period in May 2014, the air-conditioning retail volume was 6.84 million units, an increase of 10.5% year-on-year. Retail sales 24.46 billion yuan, a year-on-year increase of 10.3%. It can be seen that the promotion of the holiday promotion during the Environment Week is still immediate.

Su Liang, Ovid Consulting Brand Director, stated that the normalization of holiday promotions shows that after years of market cultivation, consumers and companies have reached a consensus on sales rhythm, and all manufacturing, marketing materials, logistics and distribution, and advertising have been Operate completely around these nodes.

Innovate to gain more market share

When promotions become the norm, they lose their ability to attract consumers, such as the more common weekend promotions, and the overall pull effect on the home appliance market is not so obvious.

Zuo Yanji, brand director of China Yikang Market Research Institute, told reporters that from the point of view of the company, whether it is self-making or participating in the e-commerce platform, the purpose is to attract eyeballs and establish brand awareness, and on the other hand, let each The price adjustment of suppliers can be highly recognized by consumers because users prefer cheaper products and services.

The innovation of home appliance companies is still very important. According to the author's understanding, the Haier giant Haier’s recently launched “Haier's Courtesy” initiative is very innovative in the way of promotion. Haier makes use of the traditional Dragon Boat Festival to help consumers. All of them are actively involved in promotions and sales, and they also increase their brand recognition. This is indeed a good method.

With the familiarity of consumers with various promotional methods and the frequent promotion of promotional activities, household electrical appliance companies must continue to promote new methods of promotion, so as to attract more consumers and truly expand their market share.