What is the road to commercialization of Meng Meng?

Overnight, the application of this name called Meng Meng Hongda north-south, countless people's circle of friends are all occupied by a variety of cartoon head. The application of the comic-fighting face created by the post-90s team, with the help of WeChat, quickly exceeded 20 million users.

The core function of Wei Meng is that users can create their own comics quickly through the stitching of facial features, and then share it to social platforms such as WeChat and Weibo. In fact, since its release at the end of December last year, Meng Meng has been tepid, but it has recently erupted on WeChat, and its development trajectory is the same as that of the Magic Camera and Crazy guess. But now, you can still think of the magic camera and crazy guess it?

In the previous article, the author analyzed the life cycle of entertainment applications. In fact, the life cycle of face budding may be more short-lived than many users, such as the Magic camera, crazy guessing figure, and crazy guessing song. After playing it once, it will not be used again. After all, it will take several minutes or even tens of minutes to fight an anime avatar. This short time of tens of minutes has used all the functions of the product and used it twice. The probability is greatly reduced, even if it is to a friend puzzle, there will be no motivation to continue to use after the puzzle is over.

So if you want to commercialize, Meng Meng must first solve the problem of user stickiness. In my opinion, the user's stickiness can be extended in the following ways.

1, social gene

This is an unavoidable field for all entertainment applications. The burgeoning popularity of the face depends mainly on the sharing of WeChat. In other words, it is another application of the social gene that has brought it. Therefore, if the face is to continue to grow red, we must again use WeChat social sharing genes and create their own social genes. For example, hold a puzzle contest to allow users to jigsaw puzzles and share pictures from the contest to a circle of friends. Or develop an in-app game where the celebrity guesses celebrities (similar to the crazy guess figure in the past), or a celebrity celebrity match against the puzzle among friends, etc. A deeper step can prop up some puzzle talents, similar to singing talents in the singers, let these talents release some vivid celebrity portraits, and help those who disagree with their puzzles to jigsaw puzzles to reach people. Bring ordinary users, supplemented by regular activities or competitions to stimulate user activity, such social genes can make the product life cycle can continue to extend.

2, game attributes

The game attribute is different from the entertainment attribute. The entertainment attribute is just a feature of the application to attract the user, and the game attribute may enable the user to retain for a long time in order to play the game. What is the greatest value of face budding? It is the individualized avatar of each person. Personalized avatars are of great value to the users. After all, it is the proud work of the users themselves. If a small game can be released and the user's personalized avatar is used as the exclusive avatar in the game, the fun will absolutely Attract users. At the same time, users will feel that they are respected in the product. The role of the game is a sustenance of the user's own reality. His own personalized avatar has a stronger sense of belonging and is more attractive to the user. Of course, for a small team, the difficulty of development is inevitably too great.

Solved the user's sticky problem, let's take a look at how to walk the road of Meng's commercialization?

1, commercial brand cooperation: In fact, in addition to the App launch guide map advertising, face Meng's props can be used to do brand advertising, face Meng can cooperate with well-known brand merchants, custom face bud props in the exclusive brand dealers Featured template. For example, the release of nike's exclusive ball clothing props, nike endorsement of the star's custom props, and even held a nike endorsement star puzzle contest, etc., both increase the product's fun, but also for the company's brand promotion, but also to their own The business benefits come in one stone and three birds.

2, custom avatar game transport: In fact, this step in the face of Meng's game properties have been analyzed, game transport is currently a lot of entertainment or social applications to obtain the best way to commercial interests, micro channel game platform, momo Games such as "Unfamiliarity and Struggle" and even "Sing-Panda" are all sings. Game-linked transport is a field in which many applications of commercialization are tried and tested. If Meng Meng can publish a game based on user-defined personalized avatar type, that sexual avatar is its biggest selling point, and in-game value-added payment meets its demand for commercial development. However, the existing problem is the technical difficulty of the previous analysis, this is not a small team can quickly solve, face Meng can consider and some game developers to carry out custom cooperation, open up the content of both sides, based on face Meng platform for game transport.

3, value-added services: This should be a lot of entertainment applications are not willing to face the direction, after all, for the lack of social properties of entertainment applications, paid value-added is a very hurt user experience behavior. However, this step is not completely without a way. In the field of mobile Internet, the user's purchase rate for personalization is much higher than other aspects. This is why many social software charging expressions are popular.

For Face Mood, you can try to pay after the user has customized their own face, the App can automatically generate a series of emoticons for users to download and share. Of course, even if the technology allows it, you can even generate dynamic expressions. The unique expression of your own avatar is a great attraction for users, and the possibility of payment will increase greatly. In addition to exclusive expressions, other paid value-added services such as exclusive templates for couples, value-added dress-up kits, and so on, value-added service payment can become a direction for Meng.

For the entertainment applications such as Meng Meng, the probability of a fire is too high, but it is precisely these applications emerging endlessly that make the mobile Internet circle brilliant, if it can be released in the fire at the same time its maximum product value As well as business value, it will be a good positive stimulus for the entire mobile application ecosystem, and it will also enable more entrepreneurs to invest in this area.