Smart lock industry will face a more severe test
Although compared to smart TV products such as smart TV, smart door locks have not been sought after by the media, but their popularity among users is no less than the former, and it may still stand on the air earlier. Smart home category. As early as 2015, Manshen cloud smart locks in Taobao for product crowdfunding, won the double number of sales volume and sales amount, which set a global global crowdfunding record, as a landmark event, which also opened China Smart lock industry spring.
As an important entry point for smart homes, smart locks have great potential in China. According to data from the National Lock Industry Information Center, the market size of smart locks in 2017 has exceeded 10 billion. In 2018, the demand for smart locks in China is 1300. Ten thousand sets are expected to grow by more than 60% compared to 2017, and the market size will be close to 20 billion. Wang Changhai believes that the home field will be the main battlefield for the future of the smart lock industry.
“In 2017, the sales volume of smart door locks was 8 million, which was doubled compared with the previous year, and the penetration rate of the Chinese market is currently less than 5%.†US smart home related sources revealed. In contrast, South Korea's smart door lock penetration rate is 60%-70%. Similarly, Liu Jiangfeng, the CEO of Advantage Technology, also believes that this will be a market of 30 billion to 40 billion. "There is no head brand yet, which is a huge opportunity for everyone."
Investment institutions also favor the smart lock industry. First, in early March, Yunding won the investment of the blueprint venture capital, Lenovo Star, the peak and investment of 110 million C + round of financing; and on March 21, Deschman won the Red Star Macalline, good wife group And share investment and other well-known enterprises and investment companies to invest more than 100 million yuan; then on March 26, Manshen received tens of millions of Pre-A rounds of financing.
In 2018, with the continuous maturity of the smart lock industry market education, consumers' acceptance of intelligent products continues to increase, industry promotion efforts continue to increase, and the penetration rate of the smart lock industry will be greatly improved. It will exceed 100%, and as the penetration rate increases, the smart lock industry will also usher in a new outbreak.
In addition, the 2018 smart lock will also show the following trends: 1. Consumer brands will emerge. 2. Cross-industry integration will be common. 3. Industry concentration will be higher and higher. 4. The trend of Internetization and integration into the AI ​​industry is obvious. 5. Safe, convenient and applicable will become the mainstream of the product. 6. Consumer group customization products are becoming more and more popular. 7. Online and offline integration will make purchasing more and more convenient. 8. Market services will have a professional team.
Under the craze of intelligent hardware, combined with the overall layout of the smart home market, we can find that the value of smart locks is increasingly prominent. Intelligent security is the most rigid product in smart homes, and door locks are the first security line in various places. Together with smart locks, they have unique application scenarios and integration spaces, which are bound to become the smart home market for enterprises. The first step.
Too rapid development of the industry may not be a good thing. With a large number of enterprises investing in the smart door lock industry, it is naturally a lot of problems. The following problems exist in the development of intelligent door locks: the reliability of technology, network security, the relationship between combined unlocking methods, and cost issues.
In addition, smart door locks want to usher in the true sense of popularity, is still an important part of the user's education, how to let users understand the advantages of smart door locks compared to traditional door locks, eliminate users for smart door locks Hidden concerns are one of the processes that must be experienced in the development of the industry.
Conclusion: As a smart lock for smart home security module, we want to achieve long-term development in the future development of intelligent home. In addition to continuing to develop our own advantages in products and channel services, we must cater to the trend of the Internet of Everything. In order to actively connect with IoT communication technology, integrate into the ecology of IoT platform, and build smart lifestyle together with thousands of smart home products, let people get a complete intelligent life experience, and coexist with many smart products. Therefore, smart lock enterprises must focus on the present, lay out the future of IoT, and use the "end" of smart locks to connect to the "cloud" of IoT.
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