April China 3D TV Market Analysis Report

In April 2014, there were a total of 877 commercial products on the 3D TV market in China, belonging to 25 different TV manufacturers. From the perspective of the overall market, under the impact of smart TVs and 4K TVs, the advantage of 3D TVs has been extremely weak, only 51.0%. From the perspective of brand awareness, Samsung, Hisense and Skyworth still occupy nearly half of the market's consumer attention, and in terms of prices, the mainstream market price segment this month is concentrated in the 3001-8000 yuan, and the price segment of 15001-20000 yuan The most significant increase was.

Report points:

• Brand focus: Samsung's reliance on the brand's list of champions, Skyworth’s largest gains.

• Product Model Structure: The Samsung UA55F9000 is most concerned by consumers.

• Backlight structure: LED backlight type products dominate the market.

• HDMI interface: 3D TVs with 2-4 HDMI interfaces are more concerned by consumers.

• Product Size Structure: The average screen size for 3D TVs this month is 48.29 inches.

• The price segment focuses on the distribution: The mainstream market price segment is concentrated at 3001-8000 yuan.

• The most significant increase in the price segment is in the contrast price segment.

• Analysis of mainstream manufacturers: Samsung’s 3D TVs’ share of attention has increased slightly.

First, the brand attention pattern • Samsung reelection brand watch champion, Skyworth rose the largest in April 2014, China's 3D TV market, Samsung, Hisense and Skyworth maintained the position of the top three brands remain the same, the cumulative attention to 47.9%, compared with March Both rose slightly. Among them, Samsung continued to lead the 3D market with a proportion of 17.7%; followed closely by Hisense, the concern was 16.2%, and the gap with Samsung was less than 2%; Skyworth occupied the rank of the fourth quarter, concerned about the proportion of 14.0% . In addition, there are TCL brands that are concerned about more than 10% of the total, which is 12.6% this month.

From the perspective of the brand's attention this month, Sharp and LeTV's rankings have risen, while Konka and Sony's rankings have fallen. From the perspective of changes in the proportion of concerns, the value of each brand's change this month remained within one percentage point. Skyworth's gain was relatively highest, at 0.8%, while LG's decline was relatively largest this month, down 0.7% from the previous month.