Where is the smart bracelet after the cabbage price?
The smart bracelet, the representative product of this smart hardware wave, has become more and more cheap in the factory in Shenzhen. “Now the price of factories in Shenzhen for overseas OEMs has dropped to around US$7.†The last time he talked with the beautiful technology CEO Shao Guoguang, he said.
Shao, who is immersed in the Shenzhen electronics market for many years, is less than 50 yuan. At the price of $7, he felt astonished and not surprised. He said, "I thought that within six months, the market will go to this step. I didn't expect it to be much faster, and it has Shenzhen characteristics." According to this rhythm, a large number of smart bracelet products of 99 yuan or even lower prices will be introduced to the market during the year.
For the entire intelligent hardware industry, where is the cheaper smart bracelet market? Still have no fun? In this regard, through interviews with several industry people, to find out.
At present, the bracelet products face such problems. Behind the excitement is a "three low" industry:
1, the price is low, the homogenization is serious
The low price is actually a false proposition. On the one hand, the price of the bracelet products launched by domestic companies is stifled at the bottom; on the other hand, the first camp bracelet manufacturers represented by Misfit Shine, Fitbit and Jawbone are still selling at hundreds or even Thousands of dollars, great profitable.
The reason for the low selling price is due to the practice. For example, Shao Guoguang said that the OEM price of $7 is only a quality product. However, these products already have the basic functions of the smart bracelet, such as the step counter function, and the built-in 3-axis gyroscope, but the homogenization phenomenon is serious and lacks new ideas, so the price does not go up.
2, the threshold is low, good and bad
Another reason for the low price is the fierce competition. Now the general model of the foundry is to buy the solution from the upstream chip company, attach the PCB board, open the mold, and then put on a silicone sleeve, the product will come out. As for the technical algorithm, the chip manufacturer itself will bring a set of embedded systems, there are basic algorithms, OEM companies can do simple modifications directly.
This is a typical fast-growing Shenzhen factory practice. Even for the cost of $7, the foundry still has a gross profit of about $1 to $1.5. Because of the low threshold, the result is that the products that come out are not good.
3, low sales, low acceptance
Although smart devices have been very hot recently, they are not as prosperous as the era of MTK functional machines in Shenzhen's electronic circle. The number of companies that are actually invested is not large. In the whole circle, Shao Guoguang estimates that the monthly shipments will be around 200,000 to 300,000 units, which is relatively small.
Why can't it enter the market, Shao Guoguang said, one of the reasons is that although the entry threshold is low now, there is no mature complete solution for the MTK mobile phone in the smart bracelet industry. The product experience and demand are not up, and the user acceptance is also Not high.
4, low quality, lack of quality
What is the hardest thing to do with a smart bracelet? Not the technology of the product itself, the upstream chip manufacturers have already solved it for you. Really difficult at 2 points:
First, the manufacturing process of the product. Second, the background algorithm of the product.
For example, Misfit Shine, which has a good reputation, has a unique design and an all-aluminum high-precision manufacturing process that is extremely costly. The background algorithm is the biggest difference between large and small players. Shao Guoguang will need a million-scale investment if he wants to develop an algorithm for an internationally renowned company. This is obviously not the direction that small companies that are making quick money are willing to choose. . Shao Guoguang said that his company currently spends more on the back-end algorithm team than the hardware itself.
At present, another company that has just started mass production, his CEO Yu Qinwei told me that the algorithm development team that he specially hired has gone through half a year to get the algorithm of his bracelet, and this one investment is also in the hundreds of thousands of yuan. .
Because of this, the current domestic market still lacks the real "high on the" smart bracelet products, the price is also difficult to pull up.
Oil-immersed Distribution Transformer, its HV level is 20kV, LV is 400V, its capacity is 2500kVA and below. Generally installed on the pole or in the distribution room, for lighting or power supply, three-phase power supply, fully sealed tank structure, to ensure the transformer safe and reliable operation.
20Kv Transformer,20Kv Distribution Transformer,20Kv Oil Immersed Transformer,High Quality 20Kv Transformer
Hangzhou Qiantang River Electric Group Co., Ltd.(QRE) , https://www.qretransformer.com