Skyworth: Internet LED popularization has a portal is the key
Internet LED popularization, owning the portal is the key China Mobile Video Industry Association Secretary-General Bai Weimin said at the meeting: At present, China is in the key stage of upgrading and transformation of color TV industry, especially in the context of triple play, "Internet TV "It has become a hot spot for the development of the entire industry. Under the active promotion of domestic color TV companies such as Skyworth, China's Internet TV terminal industry has entered the forefront of the world.
At the same time, with the intensive introduction of a series of policies and standards of the State Administration of Radio, Film and Television, policy factors have become the decisive factor for the entire industrial chain and the construction of business models. With the formation of the "Internet TV station + integrated operation platform + Internet TV terminal" architecture A new healthy development industry is gestating.
As the first company to invest in the development of Internet TV, Skyworth has already equipped the Internet interface in all its mid- to high-end TVs. It has also created the industry's first professional TV portal, Cool Open, for Cool Open users. The website has a large amount of video, music, pictures, FLASH resources, and has reached strategic cooperation with three major IPTV operators - CCTV International, BesTV, and China.
According to reports, Skyworth cool open Internet LED-backlit TV, with full-featured Internet TV function, the product integrates Internet technology, with online cool video, download search, online neighbors and other Internet resources sharing.
Cool open high-definition one machine
In addition to Internet TV, digital TV integrated TV and LED-backlit TV are also hot topics in the development of color TV industry.
At the meeting, the Skyworth HD high-definition all-in-one E80 series won the "Digital One-Way Machine" at the conference. With the professional cool open network support, the world's first embedded ALL-HD digital core, without a set-top box, can be wired with a remote control. And full HD solutions for terrestrial wireless digital signals. At the same time, adhering to the powerful multimedia entertainment features of Skyworth Cool Open LED, cool open HD integrated machine to achieve Internet data exchange, online movies, home K songs, music albums and other multimedia entertainment solutions. Using Skyworth Coo HD high-definition machine, consumers can handle digital TV reception business, no need to install and purchase set-top box to achieve digital signal reception, and finally realize direct viewing of HD channel.
Skyworth digital set-top boxes occupy an absolute market advantage in the national market and have a good cooperation foundation with local radio and television bureaus. Skyworth's cool-opening HD machine is the first to sign a cooperation agreement with the help of the previously laid market foundation. It is understood that other color TV brands have not started large-scale negotiations.
Industry analysis, the successful cooperation between Skyworth and many city radio and television bureaus will fully promote the development of the cable digital all-in-one market and become a major driving force for popularizing digital TV. At the same time, with the high-definition World Cup, the pace of popularizing LEDs will go faster. . Therefore, some experts said that the Skyworth HD high-definition all-in-one E80 series won the "Digital TV All-in-One Award".
LED era is coming, Skyworth is ahead of schedule
LED-backlit TV is an important development direction of color TV technology in the next few years. According to relevant data, China's LED TVs have shown an unexpected growth rate in the first half of this year. A total of 71,756 LED LCD TVs were sold nationwide, accounting for 11.5% of total LCD TV sales, accounting for 22.6% of sales, compared with the same period last year. Less than 2%.
Liu Weizhi, general manager of Skyworth Group Marketing, said: "When five years ago, Skyworth identified LED-backlit TV as an inevitable development trend of the color TV industry. Therefore, Skyworth invested a lot of manpower and resources in the research and development phase. According to Aowei Consulting ( AVC) statistics, since October 2009, Skyworth cool open LED-backlit TV sales climbed month by month, has occupied the top of the market."
Under the leadership of Cool Open LED high-end products, Skyworth's number one position is becoming stronger. According to the data of Aowei Consulting (AVC), Skyworth has been the nation's overall sales and LCD sales for the second consecutive year. In the first half of this year, Skyworth Cool Open LED continued to triumph, and some cities have achieved astounding speeds.
This year, Skyworth launched the superstar Jay Chou as the image spokesperson, aiming to strengthen the entertainment positioning of Cool Open LED. The advent of the LED era will inject a strong boost into the entire color TV industry, and the companies that are the first to deploy will also seize more business opportunities, thus winning the LED market.