Android ecosystem is gradually diversifying Google
Google leads Android's "Open Handset Alliance" (OHA), a device developed by alliance members, and Google will license its use of Google's services. The phone in your pocket may be an Android phone. If you live in a Western country, your mobile phone will almost certainly run Google's Android operating system with Gmail, YouTube, Docs, etc. Various Google services. But in other regions, it's almost impossible to see the services provided by Google on the Android machine.
From the rough data on Android market share, Google seems to dominate the smart phone field. According to IDC, Android mobile phones accounted for 84.7% of the 301.3 million smartphones shipped in the second quarter of this year, up from 79.6% in 2013. But these numbers mask a more complex situation: how difficult it is to build an ecosystem and attract users into the system.
In the field of mobile operating systems, the second most popular market is Apple. In September, Apple introduced a wearable device Apple Watch, and more importantly, launched the Apple Pay system. This bold move aims to further pull users into their own camp.
According to IDC data, the market share of Apple's iOS system is shrinking. In the second quarter of this year, iOS mobile phones accounted for only 11.7% of smartphone shipments, down from 13% in the same period last year. The success of the Android system has made Apple's first-mover advantage disappear.
Google maintains and develops the "official" version of Android, but the system itself is open source, which means anyone can modify it, for example, Amazon and Nokia for the Kindle Fire and Nokia X series. The Android operating system has made its own changes.
Kindle Fire
Google leads Android's "Open Handset Alliance" (OHA), which includes device makers such as Sony, LG, Samsung and Lenovo, T-Mobile and Vodafone. ) Mobile operators such as Arm, Qualcomm and Intel, and software companies such as eBay, including Google.
Devices developed by alliance members, Google will authorize them to use Google's services. It is worth pointing out that although the Android system itself is open source and can be used for free, Google's services are different. Alliance members also promise not to "fork" Android - in other words, do not develop an Android version that excludes Google services.
This is good for Google, because it means that its data collection device - which can read your email, search history, location data, etc. - can reach a large number of users, and on this basis, it can be targeted to users. Sexual advertising.
However, a large part of the Android ecosystem has nothing to do with Google, which is most evident in Google and its unpopular China. But there are some issues outside of China that are worth worrying about.
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