New starting point + beyond the whisper three years round "Thousand Shop" dream
[Text|High-tech LED lighting channel reporter Zhou Jianhua] On March 18th, the theme of 2015 was “New starting point, then beyond, sharing the feastâ€. The brand exhibition meeting was successfully held at the Daxin Business Conference Center. Sun Yue, Chairman of Xintel Lighting, Zhang Yang, Marketing Director, and Zou Hui, Director of Marketing Department, and nearly 100 quality distributors discussed the channel layout of the brand.
Micro-film touched the audience <br> <br> public conference site, the premiere of "New Terri public micro-film." The film story tells the story of Xin Teli Lighting going to a school in Zhaotong, Yunnan, and telling the story that Xin Teli creates not only high-quality lighting, but also the social responsibility that public welfare is regarded as its own responsibility.
Through the artistic expression of the story of children in poor mountainous areas, let the audience understand and understand the information conveyed from it, which is a more profound and comprehensive explanation. For the brand, it is better to use a micro-movie to convey its deep-rooted brand connotation, just to promote the advertisement of a certain product, and this is exactly what the brand wants consumers to understand and accept.
This film, which records the poor students' hardships but has been burning the desire for learning and life, has received warm applause from participating merchants across the country.
Within three years, the layout of “Thousand Stores Projectâ€
It is understood that, unlike the high-end elites who advocate the simple style, the products are different in the European minimalist style. The product style of the whisper brand is mainly modern and simple, focusing on practicality and cost performance, facing the mass consumer class, medium The income of the family, the product affinity, focus on creating a warm light environment, through the whisper to make the consumer group bigger and deeper, to become a popular mid-end consumer brand.
Last year's small-scale "release conference" has attracted attention in the industry. This conference attracted more than 100 dealers to sign up for the event.
Zou Hui, the marketing director, also introduced the investment promotion policy of the whisper brand, and made a comprehensive interpretation from the aspects of market positioning, rent level, store area, location selection, area requirements, decoration standards, distribution requirements, and furniture materials.
It is understood that the "whispering" brand not only continues the new franchise franchise model, but also maximizes the use of new resources in product R & D design, manufacturing, management models, management experience and other aspects of the rational use.
Music Sharing Manufacturers work together to achieve win-win "I have been acting for the new Terri brand for 6 years. This time I have considerable confidence in the positioning and products of the whisper, especially the follow-up companies will have such soft power support such as intensive training. I can whisper It is quite confident to ensure the quality level of Xinteli and to be able to meet the high cost performance of the new generation." At the "2014 singer brand launch", the general manager of Heqing from Hubei Fuyang said. As a post-80s dealer, it has opened more than 100 square meters of standard storefronts in Hubei and Jiangsu, and achieved profitability in just a few months.
At the same time, the policy has been extended from last year's construction specifications to this year, and began to support deep training, such as outdoor advertising support 20,000 yuan each, joining the champion alliance to support 10,000 yuan, etc., quite attractive. There are also competitive products, on-time delivery of products; standardized terminal display systems worth hundreds of thousands of yuan; practical business manuals, training and other profit support systems.
During the meeting, Zhang Yang, the marketing director, also signed an franchise cooperation agreement with more than 20 merchants.
At the meeting, hundreds of quality merchants gathered together 
Chairman Sun Yue elaborated on the status quo of industry transformation and strategic positioning of whisper
Micro-film touched the audience <br> <br> public conference site, the premiere of "New Terri public micro-film." The film story tells the story of Xin Teli Lighting going to a school in Zhaotong, Yunnan, and telling the story that Xin Teli creates not only high-quality lighting, but also the social responsibility that public welfare is regarded as its own responsibility.
Through the artistic expression of the story of children in poor mountainous areas, let the audience understand and understand the information conveyed from it, which is a more profound and comprehensive explanation. For the brand, it is better to use a micro-movie to convey its deep-rooted brand connotation, just to promote the advertisement of a certain product, and this is exactly what the brand wants consumers to understand and accept.
Marketing Director Zou Hui explains policy support
This film, which records the poor students' hardships but has been burning the desire for learning and life, has received warm applause from participating merchants across the country.
Within three years, the layout of “Thousand Stores Projectâ€
It is understood that, unlike the high-end elites who advocate the simple style, the products are different in the European minimalist style. The product style of the whisper brand is mainly modern and simple, focusing on practicality and cost performance, facing the mass consumer class, medium The income of the family, the product affinity, focus on creating a warm light environment, through the whisper to make the consumer group bigger and deeper, to become a popular mid-end consumer brand.
Last year's small-scale "release conference" has attracted attention in the industry. This conference attracted more than 100 dealers to sign up for the event.
Marketing Director Zhang Yang signed an agreement on joining the company on behalf of the company.
Zou Hui, the marketing director, also introduced the investment promotion policy of the whisper brand, and made a comprehensive interpretation from the aspects of market positioning, rent level, store area, location selection, area requirements, decoration standards, distribution requirements, and furniture materials.
It is understood that the "whispering" brand not only continues the new franchise franchise model, but also maximizes the use of new resources in product R & D design, manufacturing, management models, management experience and other aspects of the rational use.
Music Sharing Manufacturers work together to achieve win-win "I have been acting for the new Terri brand for 6 years. This time I have considerable confidence in the positioning and products of the whisper, especially the follow-up companies will have such soft power support such as intensive training. I can whisper It is quite confident to ensure the quality level of Xinteli and to be able to meet the high cost performance of the new generation." At the "2014 singer brand launch", the general manager of Heqing from Hubei Fuyang said. As a post-80s dealer, it has opened more than 100 square meters of standard storefronts in Hubei and Jiangsu, and achieved profitability in just a few months.
Visit the flagship showroom
At the same time, the policy has been extended from last year's construction specifications to this year, and began to support deep training, such as outdoor advertising support 20,000 yuan each, joining the champion alliance to support 10,000 yuan, etc., quite attractive. There are also competitive products, on-time delivery of products; standardized terminal display systems worth hundreds of thousands of yuan; practical business manuals, training and other profit support systems.
During the meeting, Zhang Yang, the marketing director, also signed an franchise cooperation agreement with more than 20 merchants.
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