The 12th Summit Forum: Encapsulating Global Competitive Giants to Capture China's Lighting Market
[Text|High- tech LED reporter Luo Shenghua] Due to the increasing demand for LED downstream applications, LED industry chain links, including midstream packaging, are currently in full production and product demand continues to rise.
The packaging industry has developed rapidly in recent years in terms of capacity scale, process technology, supply chain relationship, and mergers and acquisitions of large factories. According to statistics from the High-tech LED Industry Research Institute (GLII), the size of China's packaging industry reached 77.3 billion yuan in 2013, an increase of 19% from 39.7 billion yuan in 2012.
Although the market prospects are good, the current packaging market is still in a stage of change, the downstream market demand is strong, and domestic packaging manufacturers continue to expand production. The winning factors for packaging enterprises in the future will be management capability, cost control and scale. Brand and so on.
“The domestic market for various power products varies greatly, and the competitive advantages of enterprises in different fields are also different.†Zhou Xuejun, director of marketing for Philips Lumileds in Asia, believes that there are differences between users and market segments for different companies, foreign large manufacturers and domestic packaging device companies. It will maintain a state of coexistence of competition and cooperation.
Affected by product technology, the domestic market has the smallest technical difference in low-power packaging products, and is currently the most mature category in China. Due to the price advantage, the advantages are obvious when the product quality requirements are not high. Medium power product technology differentiation is relatively small, but the gap is further narrowing. High-power products have high technical requirements, and the current product differentiation is the largest, and it also best reflects the product technology advantages.
"The small and medium power market has entered a stalemate, and the competition is very fierce. The high-power products have high technical requirements, and domestic enterprises are still unable to compete with foreign companies." Zhou Xuejun said that in the long run, the quality of domestic device companies will be improved, but abroad. The innovation ability of enterprises is relatively strong, and both sides have their own advantages.
Zhou Xuejun believes that in the future packaging market, all packaging products are not developed by the middle and upper reaches, but according to the downstream customers' demand for product design and performance, research and development according to a certain cost performance, and even deep strategic research and development cooperation.
In fact, with the technological advancement of domestic packaging companies, the product research and development strength is continuously enhanced, the quality of domestically produced devices is significantly improved, and downstream application manufacturers are also accepting cost-effective domestic devices. In the past, they were firmly controlled by Japanese and Korean companies and Taiwan packaging factories. Some of the mid- to high-end device areas are now being tapped into their supply chains by domestic packaging companies.
Domestic packaging devices occupy the vast majority of the domestic market, thus occupying the living space of foreign packaging plants.
September 26th, 14:00-17:30, September 27th, 9:30-17:30, "The 12th High-tech LED Industry Summit Forum and LED Supply Chain Brand Summit" will be held at Guangzhou Pazhou Canton Fair Held (2014 High-tech LED Exhibition held concurrently).
This year's summit will invite high-level leaders of global and Chinese LED industry chain to give keynote speeches, and invite nearly one thousand LED industry chain enterprises from all over the country to attend the conference.
The summit will explore the new stage of industrial development, the "fighting" between international giants and domestic packaging factories in the context of global competition.
The packaging industry has developed rapidly in recent years in terms of capacity scale, process technology, supply chain relationship, and mergers and acquisitions of large factories. According to statistics from the High-tech LED Industry Research Institute (GLII), the size of China's packaging industry reached 77.3 billion yuan in 2013, an increase of 19% from 39.7 billion yuan in 2012.
Although the market prospects are good, the current packaging market is still in a stage of change, the downstream market demand is strong, and domestic packaging manufacturers continue to expand production. The winning factors for packaging enterprises in the future will be management capability, cost control and scale. Brand and so on.
“The domestic market for various power products varies greatly, and the competitive advantages of enterprises in different fields are also different.†Zhou Xuejun, director of marketing for Philips Lumileds in Asia, believes that there are differences between users and market segments for different companies, foreign large manufacturers and domestic packaging device companies. It will maintain a state of coexistence of competition and cooperation.
Affected by product technology, the domestic market has the smallest technical difference in low-power packaging products, and is currently the most mature category in China. Due to the price advantage, the advantages are obvious when the product quality requirements are not high. Medium power product technology differentiation is relatively small, but the gap is further narrowing. High-power products have high technical requirements, and the current product differentiation is the largest, and it also best reflects the product technology advantages.
"The small and medium power market has entered a stalemate, and the competition is very fierce. The high-power products have high technical requirements, and domestic enterprises are still unable to compete with foreign companies." Zhou Xuejun said that in the long run, the quality of domestic device companies will be improved, but abroad. The innovation ability of enterprises is relatively strong, and both sides have their own advantages.
Zhou Xuejun believes that in the future packaging market, all packaging products are not developed by the middle and upper reaches, but according to the downstream customers' demand for product design and performance, research and development according to a certain cost performance, and even deep strategic research and development cooperation.
In fact, with the technological advancement of domestic packaging companies, the product research and development strength is continuously enhanced, the quality of domestically produced devices is significantly improved, and downstream application manufacturers are also accepting cost-effective domestic devices. In the past, they were firmly controlled by Japanese and Korean companies and Taiwan packaging factories. Some of the mid- to high-end device areas are now being tapped into their supply chains by domestic packaging companies.
Domestic packaging devices occupy the vast majority of the domestic market, thus occupying the living space of foreign packaging plants.
September 26th, 14:00-17:30, September 27th, 9:30-17:30, "The 12th High-tech LED Industry Summit Forum and LED Supply Chain Brand Summit" will be held at Guangzhou Pazhou Canton Fair Held (2014 High-tech LED Exhibition held concurrently).
This year's summit will invite high-level leaders of global and Chinese LED industry chain to give keynote speeches, and invite nearly one thousand LED industry chain enterprises from all over the country to attend the conference.
The summit will explore the new stage of industrial development, the "fighting" between international giants and domestic packaging factories in the context of global competition.
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